Email Marketing

I have just had a client phone me asking me to set up an email campaign for them, they have 2000 IT profesionals that have signed up but what program do you recommend to send out the mails? any freeware sugegstions would be a bonus too!

 

I've used the open source PHPlist, it's OK

I would recommend constant contact

I would also recommend reading up on email marketing best practices
a decent resource is: http://www.convurgency.com/emarketing/category/email-marketing/

 

i give a vote for constant contact i am please with them.

 

freeware will provide you the solution through which you can actually send mails to the people... but i personally wont suggest you to use some FREE TRAIL's.... better search for the script... install it on your system and then start the email marketing campaign... and that would also provide the space to the data protection...

 

I'm happy with www.yourmailinglistprovider.com Low cost, quick, and easy.

 

how do you prevent your emails from being received as spam? Sending out emails that appear as spam will get people to complain and will even lead to termination of your email account. Any ideas, people?

 

I use phplist which is free and runs on my server. But more reliable I use www.emailbrain.com but can be expensive.

While we are on the topic I am new to this site. Where would I post a list I just compiled of 450,000 .edu students emails? Please point me in the right direction. Also for those who offered more options for newsletters and email campaigns thank you I am always looking for good services and saving money.

 

4 ways:
1. Send only to opt-in subscribers
2. Authentication (SIDF or DKIM)
3. Build your sender reputation
4. Accreditation (if you have to)

going with a major ESP (e.g silverpop, clickpath) will get you #2

 

We use Campaign Enterprise, but that may be more than you need. Good package, though.

 

we actually went with email brain in the end, we were earning enough money to warrant using them and it is a good service

 

So how does email marketing work? Is it considered spam or does it go through like regular email?