Hi, This questions is seems to be simple, but rather i cause doubt Doing keyword research singular and plural words are consider same word count or singular word as one count and plural word as one count by the google. Kindly provide the details.
I think they're different. I have done many keyword research and singular and plural keyword has the different results.
I think google considers singular and plural keywords as different. So it would be better to target them both. I have targeted these keywords both singular and plural and they have different search results.
I can also confirm that Google counts singular and plural words differently. I optimize for both versions.