Sean...Do you mean it depends on niche size? Obviously, the larger your website visitor pool the greater number of potential ad conversions. Are you implying there are other factors to consider?
If you have decent traffic, it's great, if you don't have much traffic, well, that doesn't amount to much money does it. It's easy to make a blog on forex trading and get a few high paying click now and then, but the point is to reach a daily high figure.
Good, i hope you have decent traffic! i have blog on forex trading in russian, eCPM 10$, highest click was 2,50$, average 0,7$
I still don't completely understand eCPM, but mine is $2.34, which is better than ever has been before. From what I understand, your eCPM is great.
How can i know what the eCPM is for specific keywords, like forex trading? Is the eCPM country independent?
eCPM is your estimated earnings per 1,000 visitors. eCPM fluctuates as your CTR and Earnings Per Click fluctuate. and yes... it depends on the niche. Some niches will pay 1.00 per click which obviously is going to raise your eCPM, and some niches will pay .10 per click which will bring down your eCPM. eCPM is like the overall gauge on how well the niche will pay. I have seen an eCPM over $1500 before. (1 visit, 3 clicks, $4.00 in Earnings... ) So... eCPM isn't thattttttt important as it can vary greatly.
Actually, I just checked my adsense today... I have 1 site, that has 1 Page Impression, 2 Clicks, $3.12 Earned, and a eCPM of $3,121.20 hahaha. Meaning... based on those stats, my eCPM is saying.... if I had 1,000 page impressions, I would have 2,000 clicks, and would have earned $3,121.20.
You can't check. Google shows bids that include the highest paying bids on the search network, and those ads only display on google. The content network is what adsense publisher run - and many large advertisers either don't bid or bid far less. You can have $10 bids for google search and 50 cent content bids for the same exact keyword. Where your clicks are coming from certainly affect the payout - as does the conversion of your traffic. If you visitors are clicking ads and not converting as well as other sites running the same ad, you will get smart priced (advertiser is charged less, so your pay is less). I have sites that have averaged over $150 eCPM for years - others average far less. It really depends on the niche - and realize that the higher paying keywords can be very hard to rank for. It can take years of hard work to become a top ranking site for some highly competitive keywords. The biggest mistake beginners make is reading some post that lists some absurd click prices (like Mesothelioma) and throw together some site hoping to get those clicks. Those niches are highly over saturated, never pay anything close to listed prices, and are virtually impossible to get ranked well enough to generate any volume of clicks. Build a site about something you enjoy. When you can honestly say it belongs in the top 10 of all related sites, then you'll know you're on the right track. Get opinions of friends on how your site compares without telling them which one is yours. Adsense isn't a get rich scheme. I always tell people to plan on waiting a year before expecting it to be generating good income. It may happen sooner, but don't expect it. Having the best, or one of the best sites of its kind will help you get the links from trusted sites that you'll need to rank well (for competitive keywords).