Im just trying out adwords a few different campaigns, but I don't want to blow through my money too quickly so Im not trying to bid too high. Im bidding between 10 cents to 51 cents which is getting me positions probably between 1 and about 20 depending on the keyword. I know bidding lower means ill get less clicks because im lower down on the ad position. But my question is, will my actual conversions be poorer due to the position because im bidding less or are conversions usually the same no matter where your ad is positioned.
Your click through rate (People who click on your ad) will definitely be lower, however, your conversion rate (The percentage of visitors to your ad who take a desired action) will not be affected.
Thanks. Im not too worried about how much clicks im getting because i don't want to overspend too easily without getting my feet wet first, so Im just setttng my budget for about 6 dollars a day total.
Bidding too low and not getting clicks as a result will drop you Quality Score and will cause to minimum bid to go up and up!
Hmmmm. No so sure about the latter part of your statement. It seems logical that conversion rate should be the same regardless of your position, but instinct tells me that if you are too low or not in the top three you will miss out on sales. Very rarely will a searcher click through on all ads, make a comparison and then buy. It seems more likely that they would compare the top two or three and make a choice. So I would say at a lower position you will have a lower CTR and conversion rate. This is just my opinion though. I am sure there have been experiments done on this before, anyone have links?
Thats not true. Google takes into account your lower position therefore it won't effect quality score.
Thats not true. Google takes into account your lower position therefore it won't effect quality score.
Thats not true. Google takes into account your lower position therefore it won't effect quality score.
There is an argument that lower position might actually increase your conversion rate. I cannot remember now where I came across this (perhaps, an article on SiteProNews months ago) but basically it suggested that anyone who searched beyond the first page results was more likely to be looking to buy rather than just surfing. I suggest that depends on the market, sale value and number of advertisers, i.e. high value item and few adverts, say 10 to 20, I would check them all out. Something common, available from multiple outlets with hundreds of advertisers I am unlikely to go beyond page 1, or I will be selective about the ads I click. In my own niche (jewellery on UK only with 800+ advertisers) I get as much traffic as I can afford and (best balance of CTR and CPC) from advertising mostly on pages 2 and 3 and, although I do not have any data on the subject, I do not believe it effects conversions (choice is too subjective and personal).
Yes, read that too. Not sure about the exact conclusions but I would imagine it depends on the industry/competitors extra which you have alluded to.