A call to action is something which asks the visitor to do something. Such as 'Click here' or 'Buy now'. For those who don't mind sharing, what call to action (in the ad title) have you found gives you the best CTR (and you know so as you've thoroughly tested it against others)?
Creating urgency through call to action phrase is an important and effective method to increase conversion since the time frame in the call to action makes the visitors want to respond quickly, since it will benefit the visitors if they respond to the action in a timely manner. There is certainly no "one rule of thumb" when it comes to choosining a call to action, different Niches will require different calls to action and therefor you will need to test and retest Below I have come up with several calls to action which can be used either on a website or on a PPC ad which will increase the conversion rate. 1) Click Here – The most common and widely used phrase and one of the most effective in terms of conversion.( but again, results will vary depending on your nich) 2) Call Now – Converts better if you have made your website telephone number prominently on your website next to the CALL NOW phrase. 3) Buy today – This Call to action phrases increases urgency on the part of the visitor to take action. 4) Register now – Converts better if you have kind of membership site or a newsletter. 5) Free shipping – Ideal for e-commerce web sites also works great during the holiday online sales. 6) Contact now – This call to action phrase works well with a contact us form or email. 7) Get a free trial – If you have a Free Trial like 14 day or a 30 day it is better to highlight to the visitors on the website. Most probably the free trial version can be a full subscriber if you have this offer. 8) Buy now – Buy Now works well, also can be phrased out as order now. 9) Sign-up now – Works better membership sites and newsletter sign-ups. 10) Offer expires – This call to action needs immediate action on the part of the visitors. Also it works better if you add actually date to the offer. 11) Satisfaction guaranteed – Tell about the quality of the product also this call to action works well inside the heading of the AD of the Web page. 12) Best value – A “top rated†or “best value†label would be very effective in your Ad description. 13)Limited Time Only – This call to action again generates urgency on the part of the customers to take action soon. 14) Free Consultation – Often if you have free in your call to action is to contact you for an assessment, this is a great opportunity to convert the free consultation into buying your services. 15) Reserve Now – This works well with travel and hotel industry because it creates the urgency to reserve when it is available. 16) Request for Free Quote – Free quote or Free Estimate phrase is a perfect call to action for insurance. 17) Money Back – “Money Back Guarantee†is a common phrase among car and vehicle dealers. This work better if you add like 90-Day Money Back Guarantee in your call to action phrase. 18)Talk to an Expert – If you are using a web chat “Talk to an Expertâ€. 19) Immediate Download – A perfect call to action for software related products. Customers are looking to get it immediately after their purchase. 20) Easy to use – Is a call to action most used for software interface kind of applications. I have added few more other phrases which if used properly can see awesome conversion results on your website or ppc campaigns 26) Join Now 27) 5 days only 28) No Experience Necessary 29) Start Now 30) No fees 31) Free guide 32) Certified Expert 33) Start making money today
I think you can't use money back guarantee anymore cause when i tried, it automatically wouldn't let me citing about can't advertise miracle cures.
Nice thread--thank you. I would add, to the above list of 33 items: 34) Get Your FREE ... 35) Learn My SECRETS to ... 36) Just Released ...
I just tried to modify one of my ads to test it again and I got the same error. Can't use money back guarantee apparently with certain word combinations.
Great list vstar! I use "money back guarantee" or "guaranteed" (to save characters) without any problems.