PPC advertising theory

Discussion in 'Pay Per Click Advertising' started by maxerg, Nov 16, 2008.

  1. #1
    I have a few PPC advertising theories and wanted to have some opinions. Here;

    1- Buy PPC from Adwords on cheap keywords to target a landing page containing high paying keywords so that you would earn more than you spend.

    2- Buy PPC image ads to get as little clicks as possible so that you don't have to pay much while you are making a name for your site.

    3- Buy PPC from another cheap ad network to target an adsense landing page containing high paying keywords.

    Do you think any of these methods would work or tried something similar?
     
    maxerg, Nov 16, 2008 IP
  2. Augra

    Augra Member

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    #2
    I say start with Yahoo Search Marketing. They give you clear graphics of how many clicks you're expected to get per day as well as per month as well as the number of impressions of your ad appearing, depending on what you figure in as your daily budget.

    I suggest getting highly targeted keywords, i.e. 3 to 4 word phrases.
     
    Augra, Nov 16, 2008 IP
  3. PabloPalatnik

    PabloPalatnik Peon

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    #3
    Are you refering to arbitrage?
     
    PabloPalatnik, Nov 17, 2008 IP
  4. maxerg

    maxerg Peon

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    #4
    Yes, that's the right word. Anyone had success with arbitraging ads?

    But more important one is the second option. I think there should be a way to display your banners everywhere without paying much. You could create less attractive banners so that you get less clicks to pay for.

    Aim is to make a name for your site, not buying click through traffic, so that people will remember when they see it.
     
    maxerg, Nov 17, 2008 IP
  5. Placebo02

    Placebo02 Peon

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    #5
    AFAIK arbitrage sites get banned really quickly
     
    Placebo02, Nov 17, 2008 IP
  6. maxerg

    maxerg Peon

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    #6
    If it's a MFA yes. But for a normal site and a normal landing page with decent adsense placement and info merged together, it shouldn't be a concern from where and how i get my traffic.
     
    maxerg, Nov 17, 2008 IP