You should definitely start with Adwords Learning Center. Not sure that I'd recommend Perry Marshall, though. It's a bit out-of-date... I've written a free guide to Adwords, which you're welcome to read (see my link). It's quite good, I've been told...
just try some of the top blogs, they will teach you as much if not more then the ebooks and they are free to read.
Im currently using the learning center and of course here ive not used adwords since 2005, constantly reading of people wasting money because they didn't read first so reading all i can then will begin with it.
The best tools, e-Books, guides and resources that should help solve all your problems. This article will explain 3 of the best in detail and give you the information you need to download or purchase what you will need to improve your Adwords campaign. For beginning affiliate marketers I would recommend that you start with Stewart McKay’s Adwords Excellence program. Here you will find free tutorials, a message board, and the choice to get one on one consulting by Adwords expert Stewart McKay. Mr. McKay explains Adwords in such detail that even someone who hasn’t advertised with pay per clicks before can start and maintain a successful campaign. The forum is fun and inviting. And Mr. McKay is quick to answer private messages. I have learned a lot from this program and suggest that you give it a try. After all, it is free so what do you have to lose? Anyone who is advertising with pay per click search engines has to own the Pay Per Click Search Engine Marketing Handbook by Boris and Eugene Mordkovich. The updated 2007 edition is now available. This book is the pay per click bible. It will show you how to: • Put your site in front of 80% of Internet users in under 24 hours • How Pay Per Clicks can be used in any type of business to drive up sales and profits • How ad tracking software helps you KNOW true Return On Investment (and show you what works and what wastes your money) • Exciting new “Local†pay per click options that allow even hometown businesses to prosper online • How to choose best keywords AND bid effectively on them (and why #1 is usually not worth the money) • How to write a PPC ad to get better results than your competitors • How to expose your ads to thousands of people without paying a cent • How to use research and bid management tools • How businesses without a website can still use local PPC • If you can you trust the tools and reports the search engines provide? • What are the Top 10 PPC Search Engines This is a must have for all pay per click advertisers.
beating adwords is also good... Very Straight forward. Actually Double Digit CTR is really great too!
Dear CustardMite, Can you pls tell me the link to download your Free eBook on adwords. It is not free on youe site. regards rajesh ahuja
Dear CustardMite, Can you pls tell me the link to download your Free eBook on adwords. It is not free on youe site. regards rajesh ahuja
Apologies - the guide is freely available on the website, but you have to pay a small fee for the e-book (which contains exactly the same information)...