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Why does Apples logo have a bite out of it ?

Discussion in 'General Business' started by joebert, Nov 12, 2008.

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  1. #1
    Consider the Apple logo.

    [​IMG]

    Someone told me that the reason Apples logo has a chunk missing out of it is because without the chunk missing the logo would be ambiguous & un-trademark-able.

    It sounds plausible, but It also sounds like one of those Internet myths to me.
    What do you think, is the logo a result of design, or legality ?
     
    joebert, Nov 12, 2008 IP
  2. krashok1990

    krashok1990 Guest

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    #2
    due to trademarking
     
    krashok1990, Nov 12, 2008 IP
  3. magda

    magda Notable Member

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    #3
    I think it's been implied in the past that it was part of the agreement with the remaining Beatles, (and the estates of the not-remaining ones) over the use of the Apple trademark and logo, but that might be urban myth
     
    magda, Nov 12, 2008 IP
  4. hardycapo

    hardycapo Peon

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    #4
    Maybe macs are forbidden fruit.:)
     
    hardycapo, Nov 12, 2008 IP
  5. PointDigital

    PointDigital Peon

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    #5
    Dudes- you call yourself marketers?
    It's all about the primordial sin- Bite the apple and you shall know of what is good and bad!
    It's supposed to express knowledge.
    Peace.
     
    PointDigital, Nov 12, 2008 IP
    turbulence likes this.
  6. justinlorder

    justinlorder Peon

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    #6
    An apple is not a good logo, it is not art .
    An apple with a bit from the side view is a good logo, it is art .
    That is the reason . lol .
     
    justinlorder, Nov 12, 2008 IP
  7. UncleBun

    UncleBun Banned

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    #7
    it look nicer with a bite , doesnt it?
     
    UncleBun, Nov 12, 2008 IP
  8. Jon1771

    Jon1771 Well-Known Member

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    #8
    It is actually because everyone wants a piece of Apple :p
     
    Jon1771, Nov 12, 2008 IP
  9. yousellstuff1

    yousellstuff1 Active Member

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    #9
    if you think about it, how boring would just a regular apple be?
     
    yousellstuff1, Nov 12, 2008 IP
  10. Sensei.Design

    Sensei.Design Prominent Member

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    #10
    bc it looks awesome and bc of the reasons justinlorder already mentioned
     
    Sensei.Design, Nov 12, 2008 IP
  11. turbulence

    turbulence Well-Known Member

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    #11
    You nailed it man!!!

    Hats off to this explanation.

    got nothing else to add...
     
    turbulence, Nov 13, 2008 IP
  12. viperxx

    viperxx Peon

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    #12
    Because it looks more hip :).

    Seriously though, I agree with justinlorder.
     
    viperxx, Nov 13, 2008 IP
  13. crispycheesy

    crispycheesy Guest

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    #13
    Seriously, I think Steve has run out of idea and saw the half-way-eaten-apple on the table and there goes the design inspiration.
     
    crispycheesy, Nov 13, 2008 IP
  14. Oranges

    Oranges Active Member

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    #14
    Because they Believe in launching those tested or tasted products in public. :p
     
    Oranges, Nov 13, 2008 IP
  15. chandan123

    chandan123 Prominent Member

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    #15
    the founder was in search of a name and could not find within a time frame :eek:
    as he announced he will put any thing he wish and that time he was eating an apple :p :p
     
    chandan123, Nov 13, 2008 IP
  16. Valerie08

    Valerie08 Peon

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    #16
    The title of this thread is so interesting that I instantly open this thread to know the answers as to why an Apple logo has a bite on it.

    and among the answers, I agree to justinlorder. I think having a bite out of it, is an art. It would be boring if it's just a whole apple...isn't it? :D
     
    Valerie08, Nov 13, 2008 IP
  17. Divisive Cottonwood

    Divisive Cottonwood Peon

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    #17
    The bite is an acknowledgment to Alan Turing, a British mathematician who provided a lot of the theoretical groundwork for todays computer science.

    Being homosexual in a time when homosexuality was illegal he was prosecuted under the then criminal laws in 1953 and found guilty.

    He later committed suicide by injecting cyanide into an apple and eating it - hence the logo of an apple with a bite missing

    http://en.wikipedia.org/wiki/Alan_Turing
     
    Divisive Cottonwood, Nov 13, 2008 IP
  18. TravisReynolds

    TravisReynolds Guest

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    #18
    No idea, I just think it looks good. Imagine if there were no bite.
     
    TravisReynolds, Nov 13, 2008 IP
  19. RBseatown

    RBseatown Greenhorn

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    #19
    I always wondered this myself haha.
     
    RBseatown, Nov 13, 2008 IP
  20. iBill951

    iBill951 Peon

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    #20
    Yeah, I think it may have been to stand out and so it could be trademarked. You would have a hard time trademarking your bascic apple. IMO
     
    iBill951, Nov 13, 2008 IP
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