It's mainly geared toward informing people on the latest sneakers and clothing in urban fashion. I didn't plan on the site getting as big as it is now, so I guess you can say I'm trying to brand my sites name.....because the domain name has nothing to do with fashion Sneakers & Clothing Site
If I were you, I wouldn't struggle to brand a completely non-relevant name. I have PM'd you a few brand suggestions. Best of success.
hey man..the domain is worth a smile when you see the content. i think you shouldn't go for the black background.
love the colors, the rotating flash banner but your logo needs work you need something that in an instant tells what the site is about incorporating a shoe or graphiti or something other than that nice.