Did the financial crisis hit hard on your google money?

Yes my CPC has also decreased too much and I guess if the google adwords ask for at least 0.05$ for a keyword from advertisers then the most we can get from 1 cpc would be around $0.015 As to 30%-70% ratio where google gets the 70%

 

I have arround 400 clicks/day and I earn 5-7$ / day before this finacial crisis I had arround 200 clicks/day and 7-10$

 

I have seen earnings drop months ago... Perhaps 6-12 months ago...

Never understood why... Recently I made some changes and placement optimizations and earnings appear to increase. Then again I am increasing my network of sites so the true conclusion is probably, YES EARNINGS ARE DROPPING!

 

CTR has fallen, and affiliate sales have also plunged...

Any guesses on next year?

 

Well, thanks Pareto for the report.

I think for BIG guys like you, even if adsense falling short, you can hire other advertisers to cover it up. Definitely diffcult for beginner publishers.

 

Cormar, I actually think that smaller publishers or beginning publishers are in a better situation. Since your sites are relatively new, you have more opportunity to impact them quickly. Let's use the example below:

New Publisher has a website that generates 1,000 visitors per month. He has an average CTR of 8% and makes $0.25 USD per click. His earnings per month, before expenses would be $20.00 USD. If, for example, new publisher decides to publish some more original content for his website and perform further linking (say another 200 backlinks), chances are, his traffic will go up by maybe 500 - 1,000 visitors per month, giving him a total of 1,500 - 2,000 visitors per month. Let's now suppose that his CTR has dropped to 6% and his earnings per click have dropped to $0.20. His new monthly earnings would be $18 - $24. For the new publisher with a small base of traffic to start with, taking key actions can increase traffic by 50% - 100%. More important, your cost structure is only you and some hosting.

For larger publishers, increasing their traffic (in this environment) more than 20% - 25% per month takes a major amount of effort and cost. Granted, they are working off of a much larger base of traffic. Their cost structures are most certainly more than just the owner. It is going to be an order of magnitude more difficult for them to make up for the decline in CTR and CPC through traffic growth.

This is why you will probably see major layoffs happening from the top down in the online publishing space over the next 6 months. They will not be able to make up for the loss in revenue through traffic growth. To make matters worse, the area of advertising these guys make big bucks on is CPM banner/display/ric media advertising. They were able to get away with charging $20 - $100+ CPMs and selling out 70%+ of their inventory at these rates. Now they are starting to get stuck in the same boat most of us are in...selling our inventory at remnant rates. So, they are getting a double hit in this economic environment.

 

I dint get that preto how come it is difficult for them the big publishers to generate more backlinks where as it is easier for low publishers generate when the whole strategy is the same for link building!

 

Traffic Down
Revenue Down
eCPM Down.

Worst month until now...

Here is other thread about this
http://forums.digitalpoint.com/showthread.php?t=1059458

 

Its quite simple if you read it thoroughly. What I got from it was: Bigger publishers have been charging higher rates, advertisers are more reluctant to pay such high rates, traffic and revenue is flat-lining so they will be the first ones to suffer. It's going to be a nasty shock for some of them because they were expecting a steadu upward trend and have probably set their salaries and expenses to reflect that. The economy is receeding at the moment and advertisers are wondering if those rates are justified.

 

yes, ii am badly hitted!

 

I have seen a 15% in traffic. I'm much of what we are seeing is from this drop in the economy. If we can focus on the need of people in a financial crisis - I would bet the #'s will go up........

Dean Edwards