Have you noticed if Google adword PPC prices have declined? I am thinking about re-starting a campaign and wondered what the price climate is now like.
Not much in my niches, but with the market as it is, companies will be cutting back on certain things and you may find that clicks are costing less, but you will also find that people are less likely to convert because they have less of a disposable income. IMO your niche may have cut back, just do a small test and see how it goes
Thats what i was just thinking, where you can benefit in one way its not so much of a gain when folk dont have the money to purchase, or do but are nervous about doing so.