i am newer for seo, and hear someone tell about "BLACK HAT" and"WHITE HAT" Does anyone tell me what are they mean?
White hat: accepted methods of search engine optimization (not shady) Black hat: finding loop holes in search engine algorithms and exploiting them
But always be aware of black hats SEO, and this will lead to the removal of your site from Google directory and search result.
Black hat is a technique designed to trick the search engines into believing a site is most relevant. White Hat is a code name for SEOs with no game. White Hats ensure all their tactics are within bounds, while Black Hats do whatever it takes to get links and high rankings.
Hi John, Well!!! The Seo has basically 3 engulfed hats.... Black Hat SEO is also known as SEO spamming, and is when someone creates websites that have little or no value, that are intended to trick the search engines into offering irrelevant or low-quality search results. White Hat SEO focus on building quality content first and SEO second. White Hat SEO may use technology and automation to build their websites too, but they use it to accomplish different goals. They write content for people, not search engines. White Hat SEO tend to rely more on their content and marketing skills to achieve a top ranking, rather than automated programs. A lot of SEO fall into the Gray Hat SEO category, and there are many shades of gray. Some Gray Hat SEO tend to use more questionable tactics and take greater risks. Gray Hat SEO is all about risk versus reward. Some Gray Hat techniques may be frowned by the search engines, but are not necessarily against their rules, while other techniques may be more risky and should be used only after careful consideration. I hope it clears your doubt!! Sara trooper
Black hat SEO is the process of optimizing the website against to search engine rules/criteria, often it's called "UNETHICAL WAY"
But why SEO still using black hat technique till now is there anything Google can prevent those such technique.
BLACK HAT: Comes in against of google guidelines. WHITE HAT: Comes in according to google guidelines.
I prefer saying the SEO skills as Fake SEO vs Real SEO instead of using "Black" or "White". I do not like the idea of using "Black" to present the "Bad" meaning. Regards,