What formula do you use to select winning Keywords? I mean do you use a formula, ie take the no of daily searches, vs overall sites found, include the cpc and some type of estimate of clicks expected? before choosing a winning keyword? Thanks
Unfortunately past results are not always great indicators of future results. The best way to get winning keywords is to perform live tests. This may involve bidding on a broad match keywords and using reports to find commonly searched keywords that convert well. You can also start to get an idea of potentially successful keywords by looking at your competitors. Check out their meta tags for what keywords they are targetting. Refine this list by using the keyword tool.