My actual CPC is WAY higher that the estimated CPC that Google provided

Discussion in 'Google AdWords' started by bogue12, Oct 22, 2008.

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  1. #1
    I am a noob, so forgive me if I am missing something basic. I just signed up for Google AdWords. I chose only keywords that Google's Keyword Tool said have an Estimated Average CPC of $0.05. After one day, my actual average CPC is over $1.00. What's up with that? I feel like Google raised their price by 20x. Help!
     
    bogue12, Oct 22, 2008 IP
  2. magda

    magda Notable Member

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    #2
    Google doesn't like your landing page.
    Probably.
     
    magda, Oct 22, 2008 IP
  3. PPC-Coach

    PPC-Coach Active Member

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    #3
    Their estimator is 100% crap, never rely on it for anything.
     
    PPC-Coach, Oct 22, 2008 IP
  4. bogue12

    bogue12 Peon

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    #4
    So, what do you really think? :)
     
    bogue12, Oct 22, 2008 IP
  5. godmode

    godmode Well-Known Member

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    #5
    most likely its a QS of your keyword. Improve it. lower QS would result in adwords being hungry to steal your pockets.
     
    godmode, Oct 22, 2008 IP