How to increase my content ctr?

Im currently averaging around 0.7% for search and content.

Im currrently bidding at around 20 cents. Campaign turns around 300 % investment returns.

Will higher bidding be the answer?

 

Yes, bid higher for the good ROI keywords

 

Test different ads if you want to increase your CTR.

 

Try to play with other keywords that have low bidding price and see the result.

 

i would go for more ad testing

 

Just test everything - different bids, placements, ads, landing pages, etc. Every campaign's unique. No-one can tell you for certain what will work.

 

How would testing landing pages increase your CTR?

 

Here's what I would do:

1.) Take your right hand.
2.) Put your fingers and thumb in the "high five format", (hand flat)
3.) Hold your hand about 12 inches from your right cheek
4.) Now as hard as you can slap yourself

You're getting 300% ROI and want to squeeze out more?

Seriously, that's what we call a "winner" in the business. Leave that campaign alone, go start another one in another niche. Leave that puppy on autopilot before you wreck it by over-tinkering.

 

+1

can't get much better then 300% ROI...

 

I didn't say it would increase CTR. I was quite obviously speaking generally.

 

A 300% ROI is outstanding, worry less about that specific campaign and figure out how you can scale that to start making 10x.

 

The OP was asking how to increase CTR...silly me thought you were answering the question