What is the search network?

Discussion in 'Google AdWords' started by bjewelled, Oct 18, 2008.

  1. #1
    Perhaps somebody could explain because the Google help file is pretty useless in this respect but the new tool allowing stats to be split into Google and Search Partners has left me wondering just what the search partner network is?

    According to my stats about 90% of impressions are on, and over 50% of my clicks come through, the search network yet, according to my logs about 90% of my paid traffic comes through various Google sites and most of the rest is from Ebay (whom Google do not list as part of the search network.)

    So, who are these search partners?
    Are Google.co.uk, .ie, .fr, .de, etc. search partners as opposed to Google.com itself?
     
    bjewelled, Oct 18, 2008 IP
  2. magda

    magda Notable Member

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    #2
    magda, Oct 18, 2008 IP
  3. bjewelled

    bjewelled Peon

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    #3
    Sorry, I am aware of those engines that use Google results and the sites Google list as search partners. My problem is I have almost zero traffic from any of them according to my logs i.e. aol perhaps once a week, ask once a month.

    Let me put the question another way. If I have 100 clicks and the adwords stats say 40 come from Google and 60 come from the search network why, then, do my logs show 90 coming from Google, 9 from Ebay and the odd one from ask or aol?

    Is it conceivable that traffic from many of these sources is "redirected" (in a backwards sort of way!) to show Google as the referring link?
     
    bjewelled, Oct 18, 2008 IP
  4. Barry Scott

    Barry Scott Active Member

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    #4
    I'd imagine it would still show as Google because they're using nothing more than glorified Adsense.
     
    Barry Scott, Oct 18, 2008 IP
  5. AdWords-Advice

    AdWords-Advice Active Member

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    #5
    I'd agree with Gary, Google are sending the adverts as with adsense so see the logic
     
    AdWords-Advice, Oct 19, 2008 IP
  6. magda

    magda Notable Member

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    I think it might be people who have placed a google search box on their site
     
    magda, Oct 19, 2008 IP
  7. bjewelled

    bjewelled Peon

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    #7
    Same thought occurred to me. Would make sense.
     
    bjewelled, Oct 19, 2008 IP