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permission based e-mail marketing inhouse/outsourced

Discussion in 'General Marketing' started by Regrouping-webmaster, Oct 12, 2008.

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  1. #1
    I'm trying to compare managing bulk e-mail campaigns in house vs a 3rd party paid service. Does anybody have any experience with this and how much work it is to manage?
     
    Regrouping-webmaster, Oct 12, 2008 IP
  2. Michael

    Michael Raider

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    #2
    It is very time consuming to do it yourself and very easy to get your email server blacklisted, so definitely use a third party service.

    I have all my clients use Verical Response and without exception they are very pleased. Lots of templates and good support.

    - Michael
     
    Michael, Oct 12, 2008 IP
  3. Regrouping-webmaster

    Regrouping-webmaster Active Member

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    #3
    What made it time consuming?
     
    Regrouping-webmaster, Oct 12, 2008 IP
  4. Michael

    Michael Raider

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    In my experience it was sorting out Spamhaus, SORBS, SpamCop or any other of the spam black lists when a client's genuine subscriber had mistakenly (or maliciously) reported their email as spam. Which on large lists seemed to happen every mailout.

    - Michael
     
    Michael, Oct 13, 2008 IP
    Regrouping-webmaster likes this.