About 2 weeks ago I launched an expensive banner ad campaign expecting dramatic results. Unfortunately, I am not getting any leads. They are on a real estate site that gets about 7 million visitors per month, but my banners only show in my county. Anyway, my feeling is that they are a bomb (in a bad way). I expect a banner ad to work right away. I emailed my sales rep and he said I need to give it time to establish a "presence". I disagree with this thinking. These ads are flash and very eye catching. Either you click on them the first time you see them or you probably never will. Can someone that knows more about the specifics of banner ads please comment on this? Thanks,
What are you advertising? Perhaps it's the wrong site for your product? Is it a banner ad at the top of the page? If so, be aware, a lot of people tune those out. Even if they're flashy.
Could depend on a lot of things such as the site you are advertising, market you are targeting, your banner. But never believe banners will work right from the get go.
The banners are real estate banners. They talk about foreclosures and the great real estate deals out there. The banners are on a real estate website. I don't see how you could get a more targeted market. I don't understand the thought process that would suggest that you would have to see the banner many times before you would click on it. I have a top banner and a side banner that present themselves at the same time...I OWN the page! Still to leads. Can I tell you here in this forum where it is so you can see it for yourself and give me some thoughts on it? These two banners cost me 500.00 per month, which means I would have to get at least 20 leads a day just to match the number of leads vs cost for my pay per click ads on google. I think I made a poor choice with these banners. I should probably cut my losses and cancel them. Thanks, LLT
Another thing, you say "county", but did you mean "country"? I will repeat the distinction only for the sake of clarifying my answer. I'm not putting you down for a typo. 1. I think the real estate slump probably makes this a difficult one to sell. Some may think, "Hey, I'm already on one real estate site, why go to another?" Just talking theoretically. 2. ALSO, maybe it's your landing page? Are you running any analytics software on it? Maybe you're getting traffic, but your landing page isn't enticing enough for anyone to submit their info? What's the originating site's bounce rate? What's your landing pages bounce rate? 3. They may get 7 million per month (233,000 per day), but what's the bounce rate? How many are actually staying around long enough to even look at your ad. If the ad only appears in your "county" then the number of visitors could be quite low. Your "country" would get more visits, of course, and your cost to advertise would, too. 4. Mathematically speaking, and from my research, 3-5% is the best you can expect to "bite". So a site with 7 million monthly visitiors (worldwide) is about 233,000 per day. At best 3-5% will click your ad, so that's about 6.900 to 11,600 clicks at best, with only 3% to 5% of those filling out an enticing form brings you to 200 to 500 entries. That was determined from their worldwide traffic. It would be lower for your "county" or "country". The bounce rate at the site with the ad, and the bounce rate of your landing page could be decimating your leads. You go from 200 to 500 from worldwide traffic, and from the country to county level that number gets lower and lower, naturally. Factor in a potential 50% bounce at the originating site and at your site -- that would lower your conversion rate to 25 to 125 leads at best. Again, reduce it as you go from worldwide, to country to county. Hope this helps.
Yes I to am not only interested in your banner showing for a given county or country. If it is country specific, what country are you in? How many visitors are they actually seeing from that country? What does your landing page look like? How many actual visitors have you seen from these banners? Do you have tracking setup to differentiate between which banner is sending you more traffic?
Forums are notorious for their visitors becoming blinded to advertisements. There is a good chance that your ads are not even being noticed :/
A site with a huge amount of traffic is not necessarily the best place to put a banner ad. Especially if that site is only remotely related to the subject of your site. I would recommend searching out smaller more specific sites that are very narrowly focused on your subject. If your site provides a solution to what the person on the niche site is seeking then they will act. Less is sometimes better........ plus banners on smaller niche sites are typically less expensive than big sites.............
Could be a lot of things. Quality of traffic, where the ad is located, what the ad is, your sales page etc. etc. etc.
Well you need to give quite a bit more specifics to be able to help you with this, it could be ad copy, the banner itself, the website it is on, the country you are advertising for, etc.
Maybe your ads is not attractive and cannot caught attention of the viewer. You can ask your sales rep to change the position of the ads space to get a strategic place
Probably you can post your banner ad here so we get a better picture. Well, banner ads usually needs to portray something. I mean if it doesnt show any benefits to the user, then i'll not be bothered to click on it. I mean reverse thinking sense, are YOU going to CLICK it yourself? Most ads just flash their site, like www.yourdomain.com with fancy pictures / flash. But what people fail to realize that its not the fancy stuffs, but what's in it for them? Just a short idea, you probably have to think like a happy face of someone and a message saying "I bought a house for only half the actual price and sold it off for, now im a rich happy man". Or something like that. Potray and give that dream to people and let them know whats REALLY in it FOR THEM. Of course then after them clicking will depend on how good your site is and what contents they may have. Good luck bro, really hope you can share the link and more information you have so we all can also give a more accurate comment. Hope this helps. Good luck.
The site is realtor dot com. Overall they get 7mil visitors per month. My banner ads only appear when someone puts in a zip that is in my COUNTY (not country). Yes, the 7mil drops to a low rate per month given my county and I do not know the number of visitors per month that ask for my county information. I think my banners are spectacular! If you want to see them you can to to realtor dot com and search in the zip code of 93555. There are 10 banner advertisers so you might have to refresh a few times before you see my banners. The top banner starts with Team Titans in gold letters on a dark blue background. You can't miss it when it comes up. I thought the response would be instant. I cannot imagine that a person needs to see this banner ad several times before they click. I am not an internet marketing expert, but I always thought the way banners worked was if a banner came up on the page you were on and you had an interest in the information it represented you would click. simple as that. Thanks, LLT
If you don't mind my 2 cents... Banners are good on sites from where I want to GET OUT!!! If i am already on a useful site I don't want to go on another "suspicious" looking site!
Banner ads, particularly ones with moving images are going to get ignored by users. The human eye can filter out things with color and movement easily from non moving text which is what the users are looking to read. This is why text advertising programs like Adsense are so successful. I would stop advertising on the site in this manner, and switch over to Adwords or a similar program. It's also possible your landing page could be causing the problem.
Banner ads work pretty well for me. I often click banners myself when browsing sites. At least they are option, unlike pop ups etc that are forced on people. They are probably one of the oldest forms of advertising that still works. No ones ever tried to invent a banner blocker yet.
^ Presence won't bring results in my opinion. If the site you have these banners is that well of a lead for yourself, it would bring in good results. 7 million visitors a month and not a single one? I think his "presence" thinking is just trying to grab your wallet a little more...
I can't imagine that of the 7million people hitting realtor that a very large percentage would care about Ridgecrest.. I'm looking at a foreclosure heatmap and you are smack in the middle of one of the highest foreclosure areas in the country, let alone the state.. This is the problem with buying based on "Stats".. Can they tell you how many people actually hit the pages that you are advertising on?? How many views your banner has had?? Or do they do like I do and just tell you the total site numbers to blind you to the fact that where you are advertising gets no traffic?? It's a nice enough banner, but it looks like all the others on their site.. The skyscraper looks like a generic template they have and just stick the next person in it making it even more invisible..