It all depends on the nature of the site that you are going to make, if it is a site that will benefit google then no there will not be a problem but if it a site that they will not benefit from and you are perhaps telling people how to get away with murder then yes there will be a problem.
I doubt google will like it, i am trying to write an ebook and make a site about making decent money without the use of adsense.
i was thinking of a site something on the lines on adsensealternatives.com . Obviously its against google. p.s on an unrelated note, i am in the process of writing an ebook on this topic, its a well written book so far. Contact me if you want to partner with me to sell it.
No, but you should be able to get a response from their legal department which deals with this kind of stuff.
Here is what Google says about using their trademarked "brand features", including Adsense: http://www.google.com/permissions/guidelines.html You can request permission here: http://services.google.com/permissions/application