I am spending a good amount on AdWords every day. Our stat software is indicating that many of the AdWords visitors are staying for 0 seconds. My initial thought was that this is click fraud. I emailed support but they basically told me that some people stay longer than others. Zero seconds though? It is getting a little rediculous as of lately. About 50% of the AdWords clicks stay 0 seconds, while the organic visitors are averaging over a minute on the site. Does anybody have any ideas?
This could be a tracking issue that is commonplace with Analytics. I believe the "time on page" is only recorded when someone exits the page through a link (don't quote me on this). Someone here is more profficient may be able to explain it. You can of course use other programs which will record the time spent of page more accurately. Try clicktale - provides data for "Active" time on page which is the time spent on page actually doing something, scrolling or moving mouse for example.
It could simple be a poor landing page that does not capture the attention of the visitor. PPC traffic is much different than organic traffic. If you are sending PPC traffic to an organically optimized page then this could be your issue alone
It's a direct sales page (not affiliate) for the item described in the PPC. The site is professionally designed and has a very good conversion rate. Most of the trash hits are coming from pricegrabber. Is there a way to tell AdWords not to accept traffic from this source anymore?
My personal experience is that since the last QS update by Google, the quality of traffic I get to my ads has dropped significantly and this has caused the QS of my ads to go lower as well. I get plenty of clicks for keywords I am not targeting... not sure how.
visitors make a very quick assessment if your site interests them. Use google analytics to determine which keywords tend to keep visitors on your site for longer. You may have sucessful keywords but your site doens't give them what they are looking for. Use negative keywords to eliminate wrong searches.
hmm, I am using exact match and phrase match only in some campaigns and I still get clicks to keywords that don't appear in ANY ad category... so using negative keywords will not eliminate this as I would need to list EVERY other term that sends traffic (going back to the last QS update, that would be at least 40+ terms)
0 seconds guys???? I have analytics in and even when I get searches that are not related at all (that you can't remove by negative keywords) they still stay on the site for more than 0 seconds.
When I said analytics I meant analytics other than Google Analytics where I do get 0 second visits. My best advice is use another analytics service to see if it is really accurate.
So has anyone compared analytics tracking with another brand to determine if the avg time on site reads differently?
Yes. I can get different readings from Analytics and Clicktale (which is the video analytics tool I use).