hi all, just a little suggestion for those who have been using a specific landing page for quite a while and have gotten in excess of 500 hops thru that page but haven't seen any or little conversions ... Tip: If you're willing to, try direct-linking to the publisher's sales page and see if your conversions do improve at all. After all, you've got nothing to lose. Cheers!
it really depends, if its a product thats well known its useful to have ladning page and your own pitch then it seems more genunine
I agree TrafficLicious. Some products convert best direct to hop. Some landing page. Some blog. For instance, I promote quit smoking and I have a content site and not one single sale. On the other hand, I have a separate squeeze page site and made lots of sales. Bizarre. I guess addicts don't impulse buy!
If you think you got a good landing page and sending quality traffic, then you should think about your product...
Well, the problem is probably because your landing page is not good for its purpose. Having a landing page (thus preselling the product) is the most effective way to increase your conversion rate - customers are all the same, they buy more if someone reassure them that the product is good (presell to them) However, preselling the correct way is the trick and different in all niches, if its not done right it will actually lower the conversion rate drastically. Cheers
Yes, I don't think all products are made for pre-selling, no matter what the niche. Example - with a landing page, the visitor needs to be pre-sold to even visit the landing page in the first place. Then he needs to be pre-sold again. And finally sold on the sales page. Sometimes this extra layer just prevents the purchases. It depends on the niche though.
Frankly It's well known that preselling increase the conversion in virtually "ALL NICHES" - preselling is just a way of telling to the potential customers that the product is good from a 3rd party point of view which encourage the sale, and this my friend is not my tought, its just common marketing knowledge. Take it this way, if you are looking to buy a product, being it a tv, car or whatever, wouldnt it increase the chance that you buy a certain brand if you read a review from a 3rd party(preselling to you) that the product is amazing? Obviously!, we are all humans and we are all interested in what others in the same situation like us (that bought the same product) have to say when we are looking to buy something -regardingless of what type of product/niche is it. The problem is that the aproach of preselling must vary depending on the niche - if done the wrong way, you get much less sales than if you direct link to the sales page. But as a general rule, when preselling is done correctly for the niche in question, it inceases the conversion many time over.... Cheers
i don't disagree that preselling works in certain niches ... but from a geeky statistical point of view ... everyone always says that a presell page increases your conversion rate (hops to sales) vs direct linking ... logically this happens because people who decide on your presell page that they aren't interested don't click through and therefore don't register a hop ... whereas if they'd been direct linked to the sales page they would've registed a hop but still not been interested ... hence, more no sale hops, hence a worse conversion rate hence, is the true conversion rate - i.e. total custs visits vs end sales - really all that much different in presell vs direct link? (does that make sense?) my 2c
Theoretically, yes. But practically, I don't believe this is the case. A pre-sell can increase the conversion of the sales page but it is also a traffic leak. If your theory was perfect, then why not add another pre-sell layer? How about another one? Why not have 10 pre-sells all lined up in a row? After all, you say that it should increase overall conversion right?
On an amusing note, just to throw confusion into the discussion: I'm promoting a product with a landing page and my youngest son (12 years old) has made a landing page on his site as well: we've both used the product so let him use my account name on his hop links (he'll be getting all the cash from his sales). His page hasn't been up long and doesn't have as good SERPs (both pages rely completely on organic search engine traffic) because the content is not as well optimised. My page is well thought out to convince a visitor the product is worth purchasing and has resulted in a hop:sale ratio of 27:1. My sons page isn't particularly well thought out, doesn't cover why it's a good product and at the end explains what he plans to spend the money on when anyone orders the product! Pretty much tells them it's an affiliate sale, yet his ratio is 22:1! I was expecting he'd get an order a week (would make $50-$60 a month) which would encourage him to do more Clickbank reviews, jump forward 4 years and he could be making enough money so he's already financially secure. He's not had a lot of traffic, resulted in 100 odd hops in a week and so has made about $70! I used to get around £1-50 (about $3) pocket money at that age Since it's not a lot of hops, could be just very lucky, so will have to wait a month or two for enough hops to know for sure (got a feeling he's going to do better). Weird how customers act sometimes. David Law
Really cool little off topic story David! Admirable that you're teaching your son the ways of the grassHOPper I bid you two collective success, trying to imagine a 12 year old doing a CB campaign and it's boggling - most of these cats that are lost on these forums are twice his age lol. The battle between direct linking and a landing page - ahhh - an epic mystery one will never be able to side with on a mass scale. Take three aff's, have them do landers for a week, and direct for a week, with the same arsenal, and I bet they'll still have different results. Anything can throw a customer off, or attract them more. A typo, a great headline or closing statement, a sales page that doesn't need much pre-selling because it's just slamming. I think every single product, campaign, and affiliate combo equates to different results. If you condition yourself to just do what works for everyone else, you'll get the same results as everyone else. Always be different, challenge the norm (not the norb). One of the reasons I am successful (i believe) is because I'm.... eccentric when it comes to my marketing and deployment (and life I guess - I like being a bit 'different' and always challenge the system/conditioning). You know the term 'search and destroy' - look at your competition and take that attitude, and launch 3-4 campaigns to test properly then zero in on the most profitable outcome.
Obviously, some traffic does leak, but in most cases only the people that would not have bought the product anyways do not pass trough this layer and therefore it dosent make any negative difference in sales. (The important is that the number of sales increases even if the number of hops decreases to the sale spage) "10 pre-sells all lined" ? - it seen that you dont have much experience in preselling, preselling is not like selling snacks, it must be done only once and the right way. - if done incorrectly you will just loose sales. As i said, this is common marketing knowledge, its not my opinion or something, its just how things works, get some good book on preselling and you will learn what i mean
Personally, after a while, you get that sense of what makes up a good landing page, I don't suggest doing anything with it. I'll change the links behind the scenes that go to another product, but I'd never change the links going to the landing page. That SE juice that seems to come months down the road will convert. I've noticed a lot of my pages start to convert, only after a few months when the SE lovefest begins.
Nope. I often pre-sell in my article and then pre-sell on the landing page. That is twice. With expensive products you must do it even more. What do you think a list is? It is basically a series of pre-sells. And in many niches (but not all) it outperforms a landing page. So, I stand by my original stance. Some niches suit a landing page single pre-sell, some suit a multi-pre-sell list strategy and some are simply best with direct to sales page.
Very interesting topic - I've just started trying to directly sell to PPC traffic and it's not profitably converting, I think I might try a few different approaches to mix it up a bit. The key thing to take away I think is that people who were going to buy will often click through anyway, so by adding more pre-sells/stages you aren't losing too much. A bit like offering a free report to a PPC visitor and then selling your product - you are likely to get more people going through the initial stages of your funnel which as a base level of commitment, may help you get more sales.
Geezzzzz cool down, I'm not saying that the strategies that you are using does not work, there are too many variables and only you know whats works for you. But you cant just set what you are doing in stone - especially since there are loads of books on the subject that state more or less the opposite. Get a preselling book, even if its on offline marketing, you will thank me afterwords when your sales get a boost!