I have an adwords account and everything was running fine until yesterday. Now half of my keywords says they are not active due to poor quality? The google explanation about relevance doesn't make sense as the keyword is repeated in the ad content and website content. Anyone can explain what the hack do they mean by low quality?
Are you guys sure? those keywords I have a problem with are with high bid - they usually show as the first or second ad. It just says that my score is 2/10 and it refers to relevance
If I would know how to increase the QS would I be starting this thread? This is what I'm trying to get help on. I don't understand what are they referring to. That's why I'm asking people with experience however no one seems to be very helpful in here
Here are some tips for you to increase your adwords quality score;- you can refer on this link where it gives you better explaination together with screenshot http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/ hope it can answer all your problem friend.
i had this problem with one campaign. I decided to go the logical way around it quality score is a combination of your ad, and the landing page, so if your ad isn't relevant to the landing page, it is deemed "low quality". Try breaking up the campaign into smaller sections, and change so that it lands on a relevant page rather than all landing on the home page. As soon as I done that the quality scores went right back up, and the costs per click dropped.
The keyword I'm targeting is repeated twice in the ad and about 6 times on the landing page. My relevancy score went 1 point up when I added second repetiiton in the ad body but that doesn't make much sense. Going by this logic I would have to make up the whole ad consist the same keyword over and over. In 2 days they raised my click from .13 to .50.