URLs and the Quality Score

Discussion in 'Google AdWords' started by Sidle, Sep 22, 2008.

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  1. #1
    I'm pretty new to all of this and could use some advice. Say I'm putting key terms in the URL like the examples below and tell me which one is more favorable for the quality score. Let's say the key phrase is vanilla ice cream:

    http://www.company.com/ice-cream/vanilla

    -or-

    http://www.company/vanilla-ice-cream


    Does it matter?
     
    Sidle, Sep 22, 2008 IP
  2. Perfection007

    Perfection007 Peon

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    #2
    use the second one, it is more relevant.
     
    Perfection007, Sep 22, 2008 IP
  3. techethos

    techethos Peon

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    #3
    These are few tricks that you can use for the display URL's. Try the 2nd one as mentioned by perfection007
     
    techethos, Sep 22, 2008 IP
  4. speedppc

    speedppc Peon

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    #4
    Definitely the second, it matches the search term far better.
     
    speedppc, Sep 22, 2008 IP
  5. trishan

    trishan Peon

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    #5
    The difference in effect on QS between one and two: negligible. Either is better than just company.com however.
     
    trishan, Sep 23, 2008 IP
  6. narsticle

    narsticle Peon

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    #6
    i like the second, it will get a higher CTR
     
    narsticle, Sep 23, 2008 IP
  7. techethos

    techethos Peon

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    #7
    There is no research document that will tell you which URL will have more clicks. It definitely help from a quality score perspective. Yes it does match with your keyword group / adgroup to help to target the visitors upright!

    Also remember, The reason you use keywords in the adtext is to get highlighted on the SERPs. Let me know if this is helpful
     
    techethos, Sep 24, 2008 IP
  8. Michael T.

    Michael T. Well-Known Member

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    #8
    Well I think that it doesn't matter a bit for the QS,but it can affect the CTR and I also think that it is better to go with the second display url.
     
    Michael T., Sep 24, 2008 IP
  9. techethos

    techethos Peon

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    #9
    You are right partially. CTR definitely gets a boost. But most of the time it is because of the title, description line. It is very rare that people check the display URL and then click (theory not prove though). Why quality score: There is a reason.. If you see QS is low because of irrelevant keyword - adtext - landing page (this is the basic to have a bad quality score). If we take all the component like in keyword, adtext, landing page: display URL definitely has some % of the total Quality Score (Black Box). Let me know if you agree.
     
    techethos, Sep 24, 2008 IP
  10. tyke

    tyke Peon

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    #10
    either of the two will do. check also the other components of getting good QS so that you can get the result you want.
     
    tyke, Sep 25, 2008 IP
  11. robertpriolo

    robertpriolo Peon

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    #11

    The honest truth is that it

    DOES NOT MATTER


    It will not effect quality score either way

    I'm not even sure why people are making recommendations on either or...
     
    robertpriolo, Sep 25, 2008 IP
  12. websitetools

    websitetools Well-Known Member

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    #12
    I tested display url across search and content network long time ago. The display URL matters quite a lot... So much I really really wish I had a .com domain and had the nerve to take the plunge with a 301 redirect... Just for PPC alone...
     
    websitetools, Sep 25, 2008 IP
  13. trishan

    trishan Peon

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    #13
    Thats what I said. Suprised so many people have made a choice too...

     
    trishan, Sep 25, 2008 IP
  14. robertpriolo

    robertpriolo Peon

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    #14

    a .com may generate a higher CTR, but a .com or .info will not directly effect the QS. However simply having a .com may seem to have a higher QS due to a higher CTR, but the higher QS is related to a higher CTR and not the naming convention of the url string used
     
    robertpriolo, Sep 25, 2008 IP
  15. pawanpandey78

    pawanpandey78 Peon

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    #15
    pawanpandey78, Sep 26, 2008 IP
  16. techethos

    techethos Peon

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    #16
    You can do A/B testing on these URLs. Add two adtext with different display URL as you have mentioned. It will clear all your doubts. i.e. What will work and what no?
     
    techethos, Sep 29, 2008 IP
  17. Toplink

    Toplink Well-Known Member

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    #17
    Toplink, Oct 7, 2008 IP