Hi I have a story based presell landing page for my ppc ads but my CTR to merchant is very poor (%20). How can I increase it to %40-50 at least? What's the problem with the page? http://www.getyourexloveback.com/my-story I worked hard on the story to make it sound real and I think I succeeded. I placed many exit links through the story. What else I can do? I need some help please. Thanks.
No offense but that is the problem. Too much about you. If I broke up and wanted to get my ex back, I want answers to my problems. Not another sob story. And you did do a great job on the story!! I would also change your first alt tag from wp-redirect.php to something else with your keywords in it. good luck, Zeek
Is that 20%? And what you are saying is that 20% of your traffic is going to their site? Sorry, I ain't buyin' it. No site gets that. Not even porn sites with ads that offer free stuff get that kind of a click-through rate. Maybe you meant 2%? If so, then that is a good rate.
1 out of 5 visitors to this landing page is clicking the merchant link. The only purpose of this page is sending people to merchant site first preselling them. If merchant site converts at 1%, then I need 500 visitors to my landing page to make a single sale! That 's too much visitors considering the ppc prices. I read on forums that some guys reach %70 CTR to merchant ratio with their landing pages. I would be very happy if I manage to get %50
1 out of 5, huh? Maybe 1 out of 50, if that. *rolls eyes* If you want genuine help, and not from just the cluelesss noobs here, you have to be honest here.
You must be joking. 1 out of 5 just clicking to merchant's sales page. Not sales yet. Sales are 1 out of 100 on merchant's page so I need 500 visitors to make an affiliate sale. I need to decrease this number to 200-220 to make the campaign profitable. With 1 out of 50 CTR, I would need 5000 visitors to make a sale LOL
1 out of 5 is doable, most of my pages get between that and 1 out of 12 to max 1 out of 20. If I was getting 1 out of 50 for conversions, I'd definitely either rethink my landing page, the traffic to the site, or the product itself. The only thing I'd change with the landing page is to somehow change the formatting so there's a link above the fold. Otherwise it looks good.
I second the whole of that. People do love to hear stories like this, for various reasons, but we like to buy things that we want - not really the things we need, we usually hate buying the stuff we need (<--just as a side tip, not key to the point I'm making) - we also hate to feel different in a bad way, but love to feel superior in some way. I am not a Scientologist, but I do see a great amount of logic behind "engrams", which wiki briefly describes as 'a term used in Scientology and Dianetics for a "recording" of a past painful event not normally accessible to the conscious mind'. I read Dianetics years back... Man is on the phone, while driving, having a fight with his girlfriend, it is rainy out, he has an accident, bumps his head on the steering wheel, knocked out, sirens arrive at the scene, he awakens with a splitting headache. Three months later, he and his girlfriend are doing great. But they are driving in rain, and stopped at a red light. He hears the sound of approaching sirens and in the distance of this rather straight road P) he sees flashing lights of emergency vehicles. All of the sudden he has a splitting headache, feelings of deep fear, and cannot explain it. That's basically how engrams work, *I*irc... Now, why did I say this? Well, you want to show your reader that you empathize with them and not get them too caught up in empathizing with you. In your chosen market, especially. You could gain an empathetic reader and lose a sale very easily by feeding their current need to 'pitty-pot' for a boost, even if you are trying to give them the better alternative. Engrams or not, you would do much better, I feel, using language that pertains more to your reader than to the reason you recommend the book. That is not to take away from your story by any means. If you look at the page after the hop, notice that other than the brief rundown of the writer's experience with a playstation3 and a window, it is mainly directed at the reader. A whole lot of You's in that copy. The letter is even full of "Don't you know anything?", or with gist of that nature; it boasts authority in a subject that it assumes you know very little about. You see? Contrast this for me, and I promise it will make some sense, and I apologize for being so broad up till now: Think of someone you love telling you your story - while you are going through the same thing - with no hope for you it seems - you are going to empathize and want to talk about it. Now take yourself back to the time when you read the copy on that page for the first time. The thing that either made you buy it, or (most likely ) made you decide to promote it. Try to grasp your readers current Need this time, not their emotions. Sounds funny, I know, but this IS an emotional subject, so it's way more touchy. Even if all impulses and decisions are emotional, right now your visitor needs something from you and not wants. Right now, their insides are turning. Some traits have been reversed, other traits have been reinforced. Don't get me wrong, I'm sure depending on the traffic you have, you are doing well with this, but I think something slightly shorter and more in tune with the final landing page after the hop is going to really make all the difference in the world for you. Good luck, show us what you settle on Also, there's no harm in broadening where and how you get people to the site - you may just be missing a pocket of people who are prime for your material. You write what You would buy, right? Well, congress considers each letter written by a citizen to represent the thoughts and true desires of somewhere to the tune of 15,000 people. It's definitely a great landing blog, you just may be too much in your own emotions, too friendly, not enough picking at the reader and showing them what they need to do. Can't rely on the 15,000 rule.
Riiiiight apfino, whatever you say. Your twilight zone of a thread won't get any responses from posters who know what they are doing and you can get some good help. But we can spot bullshit a mile away, and even a noob can see this for what it is. But, hey, there are a lot of morons here, so you will still get some serious but amateurish replies. Stop wasting our time, Gomer. Some weird ass people out there...whew.
Personally, I would change the picture of you and your boyfriend. I'd put something on there where you both are smiling and very happy. I can't tell if you are really happy or not in our picture. hth. Melissa