How To Build Quality Back Links to Boost Your SEO Efforts

Discussion in 'Search Engine Optimization' started by MomMarketer, Sep 24, 2008.

  1. #1
    Search en gines like popular websites. They let the use of others
    show them which sites are most worth going to. That is not to say
    that you will not be indexed by spiders before you have in-bound
    links established, it is just to say that you will rank better when
    search engine crawlers can see that others are pointing towards
    your site, too.


    You can think of it this way. The content on your site provides the
    food for search engines. And the links from others outside your site help search engines qualify that, or assign a value to your site.

    The moral to the story is that good links mean good rankings. You
    need outside links coming into your site to gain good ranking and
    search-generated traffic.

    But what makes a good link?

    The way the crawlers see it, links should follow a natural order.
    That order goes something like this:

    • A website is created
    • The website is found by a few chance visitors
    • Those visitors like your site, and recommend it to others (by
    linking, such as this is the way of spreading good news on
    the www)
    • Those interested parties tell other interested parties, and
    soon there is a navigable path of links from one happy user
    to another, back to your website

    Search engine spiders are smart. They know a natural
    link-structure does not happen instantly, and it is not all centered
    around one point. So while you can get the ball rolling by
    scattering some links around the web yourself, or trading a link
    with someone else (reciprocal links), you can't just flood a few
    locations with tons of links back to your website.


    Hence, there are some disqualifiers for the links coming into your
    site.

    • Off-topic links don't make a lot of sense. Limit links from
    places that do not share your interests.
    • Reciprocal links just look like a trade-off, so all of your links
    cannot be gained in trade (some weight will be given to
    shared links, so they shouldn't be discounted, but don't put
    all your eggs in this basket).
    • Having all your links from one or two sources looks just like
    what it is—you out there linking back to yourself, and not
    moving around the web to do it. Start some links through
    social sites like Squidoo and MySpace, but also use these for
    their intended purposes of informing others about your
    website.
    • Paying for links from the top websites (because yes, you can
    pay popular people to "like" you) looks equally contrived.
    Your link pattern should be from the jocks' table as well as
    the nerds'. Paying for a couple of high-hit links is a good fire
    starter, but don't group your eggs in just this basket, either.


    Basically, you just need to utilize link opportunities from each
    category (link type—one way, reciprocal…). A strategy to employ
    to establish links from the outside in might look like:


    • Establish one-way links from quality sites
    • Establish reciprocal links
    • Submit your site to directories
    • Use free article submissions (nicely suited since they'll
    scatter across the web and draw in links from all over)
    • Engage in social networking on topic-specific niche forums
    and blogs, etc
    • Create social networking pages and lenses at Squidoo,
    Zimbio, and other similar sites


    This may seem virtually impossible, but there are such things as
    paid links and link networks. One that has worked well for many
    affiliates is Jonathon Leger's 3WayLinksNetwork. There are others,
    too, and you can research this online. Just know that the fastest
    way to build links that will count is to utilize all available resources.


    And as a last note, know this. Do not be scared that you might
    break one the rules of pleasing the crawlers with your links. You
    can't really do it wrong. By that what is meant is that while the
    right mix of links boosts your performance, the 'wrong' mix doesn't
    really hurt it.


    If you end up with a link structure that is too heavily
    weighted in one area, the worst that will seemingly happen is that
    the links will be discounted, but they will not subtract 'points' from
    your ranking. In essence, th ey just become neutral. Try a few
    things, build up some links, and then go from there to tweak your
    external linking.
     
    MomMarketer, Sep 24, 2008 IP
  2. indyguidedotinfo

    indyguidedotinfo Notable Member

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    #2
    this is not an article directory!
     
    indyguidedotinfo, Sep 24, 2008 IP
  3. ldsc

    ldsc Peon

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    #3
    Only blof and social bookmarking can give u fast and quality back links and wordpress is the best for blog submission.
     
    ldsc, Sep 24, 2008 IP
  4. Kneoteric_eSolutions

    Kneoteric_eSolutions Banned

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    #4

    Absolutely, about time some said that. We have another thread by the owner of this thread with another article in it. Gosh.
     
    Kneoteric_eSolutions, Sep 24, 2008 IP