Hello, I have 4 websites with total of 100.000 impressions per day. My CTR and CPM are extremely low. CTR is always 0.60%-0.80% eCPM is always $0.30-$0.40 these are not exact numbers due to Google's policy. the 4 websites are in the Anime niche, and are streaming sites. how can I increase the CTR and eCPM? thanks
Hmmm lots of traffic with low conversion. It may be because your target market are freebie lovers or the ads are not that optimized for them to click it.
Study on the ads size/placement/front/background will help you to increase your CTR. For the eCPM, you need to use some high pay keyword
but maybe it is also because I do not have content, I almost dont have any content (text) just Episode Title & the streaming Video... would that be the cause of the eCPM?
I notice also that traffic from SEARCH Engine has large eCPM compare to social networking and other sources, Where is your traffic came from? If anime is your niche dont expect a high eCPM
well 40% is Search Engine traffic and the rest is Direct Traffic or Other website traffic (absolute no Social websites)
The Anime niche pays shit, it's as simple as that. No matter what you do, you won't be making real money unless if you're as large as Naruto Fan or if you bombard your members with a shitload of popups and banners like Bleach Exile does.