50% reduction in daily clicks and earnings. My theory.

Discussion in 'AdSense' started by jellybeanz, Sep 22, 2008.

  1. #1
    I am in Australia.

    For last month, my average daily clicks was 29, with an average CTR of 6.13%. And I made $143.74 for the month. I know it's against TOS to post these figures, but I am relatively unconcerned.

    For the past 5 days, when I wake up, I am only seeing approximately 11 clicks in the morning, with each click earning on average $0.10. And I would get 15-18 clicks for the rest of the day, with an average daily earning of $1.91.

    Last month, I would get 0-5 clicks before I go to bed. Then when I wake up, I would get heaps of clicks(approx 15-20) from the US and UK visitors(their day starts when mine ends), with an associated rise in earnings from those markets. Then I would get more clicks as the day progresses, leading to an average of 29 clicks/day, with average daily earnings of $4.64.

    So it appears that my clicks have virtually halved, because it's not coming from the US and UK markets. Record number of visitors, record number of impressions, but the clicks are missing from these markets.

    To summarise, last months stats:

    clicks: 29/day
    daily earnings: $4.64
    daily ctr: 6.13

    For the past 5 days:

    clicks: 15/day
    daily earnings: $1.91
    daily ctr: 3.26%

    Instead of the approx extra 15-20 clicks overnight from the US and Uk markets, I am seeing approx 5-6 clicks.

    My theory: Google has suppressed clicks from the US and UK(and possibly other) markets for my site. I am getting half the numbers of clicks I used to get, with less than half the earnings.

    The US and UK markets still give me the most visitors and impressions, and I seriously doutbt that these visitors have stopped clicking en masse.

    The questions is why? Why would Google suppress clicks from specific(higher paying) markets? Is it even legal?

    EDIT: For the people who are seeing a huge drop in earnings lately, like me, Google may be suppressing clicks from the higher paying markets(US & UK).
     
    jellybeanz, Sep 22, 2008 IP
  2. koan

    koan Well-Known Member

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    #2
    I don't think you have nearly enough traffic and clicks per day to make a real statistical observation. Someone with hundreds or thousands of clicks per day would be a better candidate. But my revenue is indeed almost half as normal in the past week or so. :(
     
    koan, Sep 22, 2008 IP
  3. kks_krishna

    kks_krishna Active Member

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    #3
    google will not suppress any of the clicks unless it is fraud click. since your traffic is very low there is chance for no clicks at all.
     
    kks_krishna, Sep 22, 2008 IP
    sachin410 likes this.
  4. dapyx

    dapyx Active Member

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    #4
    Everything tends to fluctuate a lot over at adsense. For me it happens one week to have a $1 EPM, while the next week to get $0.30.

    I see that your CTR is down a lot. What you can do is try to improve that, just google for ways of improving your CTR.

    Hope this helps!
     
    dapyx, Sep 22, 2008 IP
  5. NathanCH

    NathanCH Well-Known Member

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    #5
    You can't expect to earn money from one niche for ever. The market changes hourly.
     
    NathanCH, Sep 22, 2008 IP
  6. jellybeanz

    jellybeanz Peon

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    #6
    Well, they do say that pictures paint a thousand words...check out the last 5 days of September.

    August:

    [​IMG]

    September:

    [​IMG]

    As I've said before, I am relatively unconcerned that posting this info is against TOS. This is the first, and probably the last time I'll be doing it.
     
    jellybeanz, Sep 22, 2008 IP
  7. koan

    koan Well-Known Member

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    #7
    It looks normal, you're only down 1-2% on your average CTR and eCPM.. it's your traffic that really dropped.
     
    koan, Sep 22, 2008 IP
  8. jellybeanz

    jellybeanz Peon

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    #8
    The average CTR for the past 5 days is half, but the CTR for September is only down ~1% because of the good earnings in the early days. :)

    It's the sudden drop in CTR for the past 5 days that's got me concerned.
     
    jellybeanz, Sep 22, 2008 IP
  9. scentless

    scentless Peon

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    #9
    whoa, you seem to have a pretty good niche, I need a lot more clicks to earn that. I don't think your theory about surpressing markets is correct, I felt the same reduction in clicks and earnings and my clicks are all from my country.
     
    scentless, Sep 22, 2008 IP
  10. Project Mobius

    Project Mobius Peon

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    #10
    jellybeanz, look at it in a few more months before you conclude :)
     
    Project Mobius, Sep 22, 2008 IP
  11. Capler

    Capler Peon

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    #11
    Could also be that you are getting reoccurring visitors (which is good in itself); however, reoccurring visitors are often not likely to click ads as often.

    Simply need more traffic, IMHO.
     
    Capler, Sep 22, 2008 IP
  12. koan

    koan Well-Known Member

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    #12
    Oh yeah I see what you mean, I was looking at your overall numbers for the month and it seemed minor, but I see that the decrease mostly come from the past 5 days. What can I say, I'm experiencing roughly the same thing... past 5 days sucked monkey balls.
     
    koan, Sep 22, 2008 IP
  13. dairyman

    dairyman Notable Member

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    #13
    I have seen my average earnings drop to more than 50 percent from the second half of August :confused:
     
    dairyman, Sep 22, 2008 IP