As long as there are search engines, there will be websites who want to rank higher and there will be companies or people who can help them out in this regard. It will likely get more and more difficult to achieve rankings. Competition will keep increasing and the search engines will keep changing their algorithms to prevent artificial ranking increases. SEO will keep evolving, but I think it will still be around for at least 15 to 20 years.
SEO practices is all about building quality websites and getting some links...quality links. This will probably never change. But over time I feel the more democratic systems will become more meaningful. I also feel that Google and Yahoo will evolve to be a "vote" type system in addition to a bot that is determining relevance. SEO will become a bigger field and involve more social marketing. But the fundamental of great website design and deployment will probably on increase in value.
SEO just means Search Engine Optimisation, and has really been around for as long as the search engines have (just about). But search engines themselves keep evolving, as do their methods of ranking. Once upon a time, all a page had to do was list a ton of keywords on their site and they'd rise through the ranks; but no longer. If you mean to ask how long the current form of SEO will last, well, that really depends on the search engines themselves, but I'd say that it would be stretching it to expect most current SEO techniques to last 20 years. -Vish (Zephyr Writing).
Search engine optimization will never go away. Optimization is something that all businesses do at some point or another to stay ahead of their competition and increase business. It makes perfect sense to say that SEO will never leave. What will happen is that new and innovative ways will be developed to combat SERP changes, and strategies will develop to seek to monopolize listings for the few that know the strategies.
Actually SEO will fade out.. What will never fade out is Advertising and that is what building a business requires. A free lunch from a search engine is not a very good model to build your business upon....
SEO may fade out but it will take a very long time. You can always do something either on or off your website to help rankings or click through rates.
I agree SEO will involve MORE Social Marketing. I honestly think that SM will be 50% of website traffic in the years ahead. It generates traffic, though most times not so targeted. Organic and PPC SEO will still be very valuable for your target marketing efforts.
Competitive SEO will be around for a long time. But it will become part of high end programming. But as part of a Web Design company or value added service, it is at the end. Companies will not play the 6 month waiting games any longer. PayPerClick will be around for ever and move inside the company called Internet Marketing Specialist. This aspect will grow in size and budget and start to replace the screen area of the SERPs. Organic SERPs will become less important.
SEO and Social Marketing are two completely different things as is organic SEO & PPC. You will find that learning definitions of things before posting, will make you seem more informed than posting without knowing the difference.
SEO is a hard part for me than building a website. Seems to me there are a lot of information about SEO. Sometime confused me what is the best way to SEO