Do you think that people searching for "product name scam" type of keywords, are going to buy anything? Obviously, people who look for "product name review" are interested and may purchase the product, but what about those who search for "scam"?
They want to trick themselves into buying it and are looking for proof. This is a good market demographic to harvest on it's own if you can understand them but will take a lot of convincing to actually buy a product. This kind most often spends hours and hours researching on a product name before getting down to making an impulsive purchase-if ever. Not worth spending too much time for IMO...just get a website that ranks in google for the scam keyword and you're on your way to harvesting the ones that COULD convert.
The Scam trick works well with the Reviews, especially if you link to other "Scam Reviews" of the same product. Of course them all being your own.
Your scam searchers are eventually going to go for "product name review" anyway, if you own both, be sure to include an incentive ebook or whatever to make sure they bookmark your page before going away, in your review site of course.
I dunno, But there was something about a thread saying "Scam Scam Scam!" which made me immediately click on it. I guess the psychology might be something like: "Gota read this, i love a good scam story (in a product i'm interested in) as i don't wana be that poor bastard that fell for it" ....and then you read on....
I try to always do a few searches like this is I'm thinking about spending more then 20$ on a script I've never heard of
I don't like it. I hate searching for things at Google and seeing all these "PRODUCT NAME Scam" things running down the right side. I have a feeling it turns off more people than it converts.
I don't do these kind of searches, but I know lots of people do and some products have such keywords with high number of daily searches.
I mean just searching the product name, gets all those scam things on the ads of google. Like I'm sure they convert if they click them, but most of them probably don't. They probably see the words scam and get turned off of buying it. I know I would.
Blackman, Yes they will! It is probably one of the most profitable keywords - They are making sure it is not a scam right before they make a purchase!
I only ever see it in PPC. When you see real scam reports in the organic links you know it may be true.
As a searcher, I type "scam" when I want to read about people getting scammed. I type "review" when I want an affiliate marketers biased opinion. "Scam" gives me the information I am looking for.
I have used the "product name scam" in my landing page before simply because some people like myself like to do a bit of due diligence before purchasing something and if you can explain on your landing page why a product is or isn't a scam then you can get some very targeted traffic.
So far I feel, that it's worth going for these type of keywords, especially if they have good daily searches...
It's a very catchy word to get people to click...kinda contradicts if your then selling the product. If i was going to use eye catching words like scam etc i would take a similar product to the one i want to promote, completely dish it.. and promote my target product. So, if i was a publisher and in competition with swerd for energy, i would take people searching for his product, build trust by giving information on what a mistake it would be and add a slight recommendation for my product ;D
It's a good idea no doubt. But then again, yeah.. you have to be really careful with that ^ Might run into some legal issues.
scam words are sooooooo close to the end of the buying cycle it's crazy. product name scam is a justification search... if the consumer can justify to themselves that it isn't a scam then they are good to go and will be sure to buy I always look at these keywords when looking into a niche Peace Jay
Offer an incentive and let them see it, and scam or no scam guess where they will buy it from?. And if they're extra cautious about "not being scammed" (that worked well, didn't it ) they'll also want the best deal money can buy, say this in so many words and you'll practically dominate the niche for the next 9000 years. I guarantee it.