My adsense impressions and click throughs are up, but my earnings are way down. Is anyone else having this problem?
What keywords is your website based on? This could depend on a huge number of things, like my Make Money Online website was getting .50-1.00 per click when I was using Text image small block ads, but the second I switched to Image 200x200 block ads, my earnings were .01c per click. You just have to experiment with different ads it all depends on the keywords your ads are based off of.
They tend to vary a bit, I wouldn't stress. Next week it will pay really high, so it tends to even out over the long run.
I think it's depend on the niche. my keywords still paying low and seldom increase click through rate is about the ads placement. Anyway, hope your earning will go up soon.