How to price text links, blog posts, banners?

Discussion in 'General Business' started by Grant Draper, Sep 4, 2008.

  1. #1
    Can anybody enlighten me as to how to go about this?

    I see similar sites to mine advertised at $8, and $20, links on the site are sold through adnetworks and net around $18 per link currently?

    But what about banners and blogposts?
     
    Grant Draper, Sep 4, 2008 IP
  2. Tommerag

    Tommerag Peon

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    #2
    Whats your traffic for the site? That will play a big factor in it as well as how specific the content for your site is it a niche site or broad?
     
    Tommerag, Sep 4, 2008 IP
  3. Grant Draper

    Grant Draper Guest

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    #3
    Traffic isn't amazing to be honest around 300+ UV per month, but am working hard to increase that, it does have PR2, established two years, and already has 7 text link spots filled, but i need to fill three more and 3 banner ads.
     
    Grant Draper, Sep 5, 2008 IP
  4. traffic_broker

    traffic_broker Member

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    #4
    The thing is that when you buy a text link and pay per click you can't even imagine what kind of auditory is going to come to your site.
    When you use banner advertising you can get fully targeted offer:

    Country
    Age
    Gender
    Other specifications

    So banner advertising should be more expensive and more effective.
     
    traffic_broker, Sep 5, 2008 IP
  5. Grant Draper

    Grant Draper Guest

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    #5
    Thanks for the details
     
    Grant Draper, Sep 5, 2008 IP
  6. mxyzplk

    mxyzplk Well-Known Member

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    #6
    gender??? I think they pay much more for women :D
     
    mxyzplk, Sep 5, 2008 IP
  7. Grant Draper

    Grant Draper Guest

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    #7
    Thanks for the info.

    I have a rough idea in mind, but how do i determine the difference in price for instance, if a text link is $10, should a banner ad and blog post (per link) be $20???
     
    Grant Draper, Sep 6, 2008 IP
  8. bjplink

    bjplink Peon

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    #8
    I can't speak too much about banner ads (since those are usually based on traffic) but I can tell you that it's hard to get good pricing on a monthly basis selling links on a site with less than a PR of 3. That's been my experience at least.
     
    bjplink, Sep 7, 2008 IP
  9. mentos

    mentos Prominent Member

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    #9
    The price of banner ads is depends on the position of it.
    If at higher position you can charge more
     
    mentos, Sep 10, 2008 IP