Improving CTR on this site?

Discussion in 'AdSense' started by ecksit, Aug 26, 2008.

  1. #1
    ecksit, Aug 26, 2008 IP
  2. Scottydont

    Scottydont Peon

    Messages:
    132
    Likes Received:
    6
    Best Answers:
    0
    Trophy Points:
    0
    #2
    Move the top google ad's to just above the box with the youtube video...make the border black with white text.

    The rectangle box to the right I think should be white with white border and blue text.

    Try giving that a shot.

    -Scott
     
    Scottydont, Aug 26, 2008 IP
  3. ttomp13

    ttomp13 Active Member

    Messages:
    813
    Likes Received:
    21
    Best Answers:
    0
    Trophy Points:
    58
    #3
    1) Firstly. The videos you're showing you don't have rights to.
    2) Secondly. From an SEO standpoint, you need more text explaining the videos you're showing.
    3) Check out this MUST READ ADSENSE ARTICLE
     
    ttomp13, Aug 26, 2008 IP
  4. ChrisJacobson

    ChrisJacobson Peon

    Messages:
    91
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #4
    You're allowed to embed YouTube videos whether you have the rights or not. As long as it's not hosted on your site's server.
     
    ChrisJacobson, Aug 26, 2008 IP
  5. ecksit

    ecksit Peon

    Messages:
    389
    Likes Received:
    4
    Best Answers:
    0
    Trophy Points:
    0
    #5
    Yeah, I'm sure I'm not doing anything illegal here. But thank you for you're concern.

    Thanks scott for the suggestions, i'll give it a try. :D
     
    ecksit, Aug 26, 2008 IP
  6. ecksit

    ecksit Peon

    Messages:
    389
    Likes Received:
    4
    Best Answers:
    0
    Trophy Points:
    0
    #6
    Ok Scott, I made some changes, check it out and tell me what you think.
     
    ecksit, Aug 26, 2008 IP
  7. ttomp13

    ttomp13 Active Member

    Messages:
    813
    Likes Received:
    21
    Best Answers:
    0
    Trophy Points:
    58
    #7
    http://www.google.com/support/youtube/bin/answer.py?hl=en&answer=71011

    Inappropriate Content: Commercial use on YouTube
    We've recently updated our Terms of Use to clarify what kinds of uses
    of the website and the YouTube Embeddable Player are permitted. We
    don't want to discourage you from putting the occasional YouTube video
    in your blog to comment on it or show your readers a video you like, even
    if you have general purpose ads somewhere on your blog. We will, however,
    enforce our Terms of Use against, say, a website that does nothing
    more than aggregate a bunch of embedded YouTube videos and intentionally
    tries to generate ad revenue from them.
     
    ttomp13, Aug 26, 2008 IP
  8. ttomp13

    ttomp13 Active Member

    Messages:
    813
    Likes Received:
    21
    Best Answers:
    0
    Trophy Points:
    58
    #8
    On another note. You should ad a 336x280 ad unit into your post.
    You didn't read the post I provided you did you? It's been tested
    and proven over a bizillion times that AdSense in your posts perform
    better than AdSense in the navigation.

    Also: The description of your ads should be black. Just my two cents.

    Check out Joel Comm on Youtube for more information.

    http://www.youtube.com/watch?v=9dxiVqrM-Ms

    http://www.youtube.com/watch?v=KQoeLDvtOsc
     
    ttomp13, Aug 26, 2008 IP
  9. ecksit

    ecksit Peon

    Messages:
    389
    Likes Received:
    4
    Best Answers:
    0
    Trophy Points:
    0
    #9
    Thanks for the help ttomp, I think I will be okay since not all of the site is youtube videos, but there is other content as well. But I will keep that in mind. I did give that post a read, but I didn't really find anything new or useful in it.
     
    ecksit, Aug 26, 2008 IP
  10. ttomp13

    ttomp13 Active Member

    Messages:
    813
    Likes Received:
    21
    Best Answers:
    0
    Trophy Points:
    58
    #10
    Well dude. If you didn't find anything useful then I am so sorry.
    But it's been proven that having a 336x280 ad unit under the title
    of your post is the hottest and highest ctr spot on the average website.

    Take my advice or leave it. Dude. It's up to you man. But I am telling you,
    1 years AdSense experience, over 300 hours of research, probably more.
    I think I know what I am talking about. But hey. You can put your adsense
    ad block in the sidebar and leave the description color a blue color. That's
    fine. Maybe you'll get a high CTR. I know it will be higher then you had it
    before at least since you got rid of the borders and all.

    But trust me. If you simply put the ad block under the post title you'll
    do way better. Just be sure to have separation between the two. By a border
    and maybe the date of your post.

    But who am I kidding? You didn't find anything useful in my post that's been
    proven by hundreds and thousands of others. That means you obviously know
    a better way. With that being said, I guess you can disregard all of my proven
    advice since your way obviously works way better. (Sarcasm)

    Not trying to be a dick dude. But if you want more money coming your way,
    you'll eventually take my advice.

    I'll put it in simple terms. When you look at a website after searching keywords
    on a search engine, do you go to that site and look straight at the sidebar?
    No. You go to the site and look at the post title and then the content under it.
    If the post is good enough you may look at the sidebar. But more then likely you'll
    just click out of the site.

    With that being said, do you think a higher CTR area would be in the navigation
    of your site, or under the post title of the content provided?


    __________
     
    ttomp13, Aug 26, 2008 IP
  11. Adpubster

    Adpubster Peon

    Messages:
    4,017
    Likes Received:
    153
    Best Answers:
    0
    Trophy Points:
    0
    #11
    Geez! Not all advice is going to work for everyone. And magic Ad placements aren't magic for all types of content and layout. I only use that "tried and true" 336x280 ad on a fraction of pages.

    I for one often purposefully use borders to set the ads apart. Why? I want people to know they are ads. I still get TONS of clicks. But if people know they are clicking on an ad, they are less likely to be disappointed when it goes to, guess what, a sales site or something like that. They know that's where they are going when they click. Thus not as many frivolous clicks which in turn can translate to higher earnings per click.
     
    Adpubster, Aug 26, 2008 IP
  12. ecksit

    ecksit Peon

    Messages:
    389
    Likes Received:
    4
    Best Answers:
    0
    Trophy Points:
    0
    #12
    You are being a dick, but I appreciate you trying to help out. Thanks!
     
    ecksit, Aug 26, 2008 IP
  13. ttomp13

    ttomp13 Active Member

    Messages:
    813
    Likes Received:
    21
    Best Answers:
    0
    Trophy Points:
    58
    #13
    Not being a dick. Just trying to save you time because I know the
    frustrations of trying placement after placement and having nothing
    work.

    AdPubster

    Like I said in my first post. "But it's been proven that
    having a 336x280 ad unit under the title of your post is the hottest
    and highest ctr spot on the average website."

    Also Pubster -

    I am discussing ways to increase CTR. Not ways to let people
    know ads are ads. The title of this post isn't, "How can I let
    people know my ads are ads?" It's "Improving CTR on this site?"
    Just so you know...

    Still though. Good post with good info. But next time you
    try to shoot someone down at least be decently knowledgable in
    discussing the correct subject.


    ____
     
    ttomp13, Aug 26, 2008 IP
  14. ecksit

    ecksit Peon

    Messages:
    389
    Likes Received:
    4
    Best Answers:
    0
    Trophy Points:
    0
    #14
    Ok ttomp, I went ahead and went with your suggestions. (Might take a few mins to update for you to see.) I'll try this out for a while.
     
    ecksit, Aug 26, 2008 IP
  15. Adpubster

    Adpubster Peon

    Messages:
    4,017
    Likes Received:
    153
    Best Answers:
    0
    Trophy Points:
    0
    #15
    You can't spend CTR :)
     
    Adpubster, Aug 26, 2008 IP
  16. ttomp13

    ttomp13 Active Member

    Messages:
    813
    Likes Received:
    21
    Best Answers:
    0
    Trophy Points:
    58
    #16
    Put your ads in the actual content. Example:

    JJ Redick chokes - Airball Layup
    Sports, Videos - Tuesday, August 26, 2008 1:31 - 0 Comments

    ADVERTISEMENT

    VIDEO


    I'd also change the black background to a white one.
     
    ttomp13, Aug 26, 2008 IP
  17. ttomp13

    ttomp13 Active Member

    Messages:
    813
    Likes Received:
    21
    Best Answers:
    0
    Trophy Points:
    58
    #17
    Yeah. And you can't spend money if you don't have one either.
     
    ttomp13, Aug 26, 2008 IP
  18. ttomp13

    ttomp13 Active Member

    Messages:
    813
    Likes Received:
    21
    Best Answers:
    0
    Trophy Points:
    58
    #18
    ttomp13, Aug 26, 2008 IP
  19. torrio74

    torrio74 Peon

    Messages:
    66
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #19
    you need more word content too
     
    torrio74, Aug 26, 2008 IP
  20. Adpubster

    Adpubster Peon

    Messages:
    4,017
    Likes Received:
    153
    Best Answers:
    0
    Trophy Points:
    0
    #20
    You missed the subtle point. :)
     
    Adpubster, Aug 26, 2008 IP