just because something is fresh content doesn't mean it is any good, and if there had been pcs and internet back nearly 100 years ago and Albert Einstein had put up a website, it would deserve to rank super high even without being updated in 100 years.... so why is google so improperly proportioning favor to sites that update frequently? A one page site that garners alot of links and is never updated in ten years might even be more important than some stupid blog that writes garbage every day so why does google include updating frequency in their algorithm??
When you are new, everyone will listen you, but when everyone will know that you are not good than already existing one, they will not listen you more and you will lost. It's just a boost to prove yourself. It's not forever. At the end good contents wins.
It depends on the type of site and no one can tell you specific criteria which Google are using for their ranking. If you own blog and you leave them no updated for a very long time so it should be looked as strange in Google view. If you have a directory site and you don't update homepage for a very long time it should be fine since this is the nature of directory type site that do not update homepage content much frequently. However, you must provide a solid content, not just garbage content / keyword stuffing / RSS scraped content or similar as Google can define and mark them as low quality content, which will effect on overall your site value for Google.
thank you for this post because that is a question that came to my mind before......... I think it is wrong of google to try to determine what kind of software you are using and then make assumptions that might hurt you because of it........ for example, say I have a really great idea for a site that is only 3 pages of information, but it is very good information, maybe like a university Phd thesis quality, so I want to put it up on the net, so I decide to use wordpress because i know the software..... now I want to only make it a 3 page site and that will be it forever, WILL GOOGLE punish that site because they will say "hey, it's wordpress, so it is a blog, so if it doesn't update since it started, we will punish it in the serps"??? even though I could have put the same 3 page site up using straight html or whatever, so it is wrong for google to assume that because it is what they recognize as being a blog software that they should treat it any differently than any other site
It depends. But i'm sure people would like to look for something new, not something that happened long time ago. for some site, content update is the critical part (like news site). best of all i think google just want us to keep busy and work harder.
i mean.. it is not black and white.. . fresh content is good, but the equation "fresh content with real quality backlinks" makes it even better... quality back links will be created naturally on the long run if your "fresh" content is good, so google will pick this up a definetly put it on top of the rest! nothing beats the process of natural linking. At the end humans decide what is good and valuable. At the end this is a game of patience! best regards!
I have noticed that Google does this and I agree that it's sort of unfair. On the one hand, a site that is constantly being updated is probably more relevant than a site that isn't touched for years. However, if you have good content it should rank highly regardless. I am sick of seeing pages that come from high PR domains ranking in the top 20 results but they just have the keywords one place somewhere on the page. Example: Imagine XYZ Restaurant. You can have a nice site with a review and photos of the restaurant. Then some high PR domain just mentions it in a list or in passing, yet it's at the top of the rankings while the other page is buried.
coz the more money they make through ads and the fresh the content they send more traffic means more money to google
LOL, that's what I think about some of the PPC campaigns. Some of those are the worst sites I can go to to get the information I am looking for. Is this just me?