if two sites with same PR exchange links. Do the links cancel each other or do they both get extra link juice.
If it's a reciprocal link (ie site A links to site B, Site B links back to Site A) the value of the link will probably be lessened. This is why you see many 3 way link exchanges occurring (site A links to site B, site B links to site C, site C links to site A).
Best: One way thematic incoming link. Good: One way non-thematic incoming link. OK: Reciprocal link. Bad: Link exchanges.
i notice that people suggest thematic linkage. does that mean links from same niche? does the google PR algorithim calculate niche? how is niche calculated? i imagine that would be difficult to implement.
Google doesn't calculate niche necessarily; but based on keyword usage they can tell if 2 sites share similar keywords, hence the assumption that they are relevant sites.
Link exchanges are bad i've heard. I say away from them unless it's a very good site relevant to mine.
You will receive some link juice if you exchange links with a site but you will not receive as much link juice as you would get from a one way link.
ellion: It is extremely difficult to get thematic one-way link from websites with high PR. If I have a high PR website, I don't think I will link to website(s) with similar contents.
I agree with in that kind of idea one way link like doing 3 way I still do link exchange for the purpose of finding quality link like mine.
well... Personally, I don't prefer Reciprocal link exchanges... My suggestion to you is...try to get as many incoming links as you can.That's far better than those RLE's.
I suggest that we should follow 3way as in 2 way, both sites can make an agreement and thus can get listed in SERP whereas in 3 way there will be also an agreement but all the links are treated as an inbound one. So 3 way link exchange is more beneficial.
Go 4 way its the new 3way lol I think 1 way and 4 way linking is the best 2 way is bad 3 way can be detected but 4+ is just normal
If you exchange the link with more than your website pr then it would be defenitely pass some PR juice to your website.