To sell blenders??? Everyone's calling him an idiot but he represents a company that sells blenders and they are promoted by showing everyone that they can blend practically everything. No one has said: DAMN SMART ADVERTISING! His videos have a crapload of views and the website promoted has a little blender store and it mentions it's presented by the blender manufacture... the blog also talks about what the company is up to. Hell, I'm considering buying a blender...! Only problem is I want one that can blend Chuck Norris....