What you want is a bounce rate less than % new visitors. So if you have an 80% bounce rate, you want more than 80%, probably 90%+.. So.. if you have 1000 visits a day, that means, 900(90%) of thoes were new, 200(100-80%) viewed more than 1 page, and (100)10% are re-visiting the site Pierce
Ok I am about 85 new 54 bounce, just find it odd sometimes when a person searches for exactly the page is about yet they bounce right off and are on for 0 seconds. Is that a bot or something?
My look on things...... a bounce rate is determined by the quality of trafic. For example...stumble upon traffic usuly bounces, a poor adwords campaign leads to lots of bounces, links in fourm posts lead to high bounce rates. My site sees 600 visitors per month (ish) and we have a 22% bounce rate. A client of mine only does radio advertising, he see's a 11% bounce rate. a different client of mine does a lot of pop under advertising to build his brand, they see a 80% bounce rate. I would suggest focusing on your traffic sources and start thinking about doing a/b testing with your landing pages
Google Analytics records the timestamp for different pages you visit. so, e.g. if you visit index.html at 3:30 and product.html at 3:31, it will count the time on page as 1 minute. Now, if only 1 visitor has come to a page and hasn't seen any other pages, so Google Analytics can't track the time on page and the bounce rate will be 100%. Now, if you check you analytics state, the 0 seconds will always have 100% bounce rate. I hope i have made myself clear.
bounce rate depends on your target traffic. my forum with tons of repeat visitors has a 5.8% bounce rate but only 15.83% new visitors and ~500 daily uniques. if it's a blog with organic traffic, then around 40% seems about right for my blog sites.
Its a combination of the targeted traffic people have mentioned and making sure people know the page they land on relates to what they search for. For example if someone searches for 'Free Affiliate Tips' but as soon as they land on the page they do not see the words 'Free Affiliate Tips' then they may bounce. I did a blog post and video on bounce rate and Google Analytics which you might want to check out: http://www.moreniche.com/blog/2008/website-analytics/dont-be-anal-about-website-analytics/
kash_2000 has the perfect answer right there So if a visitor landed on your page and stayed for 5 minutes, found all the info they were looking for then closed the browser. it would register as 100% bounce, and a 0 second visit. You cannot determine the quality of a personal blog or website by the bounce rate. Cheers James
yes it should be 50% less. be alarmed if the bounce rate was like in 50% up. I use G analytics, it's fairly accurate.
There's a different interpretation of what "bounce rate" represents. It can be good or bad depending on how you look at it. High bounce rate can mean your site is not attractive or interesting and thus people left it on the first page that they arrive. On the other hand, it could also mean your site is informative enough and they got the answers that they want, so no need to look somewhere else and close the landing page.
Ok this is what I didnt understand. I have alot of targeted keywords which bring traffic but might not always lead to someone clicking through and I couldnt understand the 100% and 0 seconds output
Not sure, but I think bounce rate less than 60% is good. Bounce rate also depend on the type of site you have and the source of traffic. For example, forums should have low bounce rate.
he has solved my mysterious, i've always been wondering about all these visits but 0 minute, it was as if someone just dropped by and left within a second. Kept on thinking they were bots.....
the lower the bounce rate, the better.. it means that visitors got interested and found your site useful.
it totally depends on your own goals. I aim for a bounce rate of around 40% and i'm around 38.7% at the moment so i'm happy with that. For others this will be too high, it purely depends on the type of audience you want to attract. Good quality content makes the difference