I was just wondering what happens when you put a phrase and exact match in the same ad group. Like for example you put: "red lollies" [red lollies] If someone was to search for 'red lollies' would AdWords record it as an impression for the exact match or the phrase match or would it not be able to distinguish between the two and just rotate the impressions between the two?
Good question. This three should help: http://www.webmasterworld.com/google_adwords/3600626.htm http://adwords.google.com/support/bin/answer.py?hl=en&answer=66292 http://adwords.google.com/support/bin/answer.py?hl=hy&answer=68095 Let me know if you would like me to do a blog post on this to clear it up. It's a bit confusing.
Hi Burta, if someone is specifically looking for red lollies, and searches this keyword, impression would count in exact match because of being more relevant & specific( high focus on the keyword ) rather than the same keyword in phrase match
I reccomend having every single matching option in your ad group and being careful how you bid for the broad match. Focus more of your attention on the exact match keywords as these are people looking for the specifics of your service or product. Although broad matching can help to generate awareness and impressions, it is expensive and will attract a lot of time wasters. However, this is all theory and it is all relative to your business and the market it finds itself in. Joe, Accounts Manager, PinkSheep
In my experience only broad and exact match is needed Try to exact match every keyword search variation possible Use broad match to find more keyword variations to make exact match. Broad match is only for keyword discovery. Exact match is for performance and control
My question is that how does google decide which matching keyword to trigger Ad from. If someone serches for Red lollies, is it sure that the Ad will be triggered from the Exact match keyword. Or does the Bid on both the match type keywords is a criteria and the ad is triggered from the one having a higher bid.
Here this article may help you understand http://adwords.google.com/support/bin/answer.py?hl=en&answer=66292 Basically google will match you to the most restrictive match type and keyword variation Help this helps
You use broad match to map you to many more terms, then you use an analytics program to extract the search phrases that were used to pull up your ad. Then you can use those new variations as a keyword expand to get more targeted traffic and attach better ROI numbers
I like custom designed in house solutions but if you cant program your own system then try opentracker, statscounter or prosper202.
I can appreciate that you want to get as specific with keywords as possible to improve CTRs, weed out negative keywords and reduce CPCs, but should I be looking to setup new ad groups when the keyword list for particular topics gets quite extensive (eg. 100+)? Or is setting up new AdGroups for exact keyword phrases unnecessary once you have them as exacts?
I prefer using the bucket and extraction method, meaning as you find out the new terms stick them all in buckets (adgroups) sorted by match type. Then as you find out which keywords generate volume, extract them into 1 to 1 adgroups for optimization. Example Bucket 1 = only broad bucket 2 = only exacts keyword 1 in broad bucket gets lots of impressions but low CTR extract into it own adgroups keyword adgroup - broad then optimize the hell out of it
Don't you find that bucket 2 becomes rather large, with fairly low CTR as a result of needing a fairly general ad creative to target all those keywords?
yes the buckets can get large... Use KDI for the headline of the text ad and write a really generic ad for the descriptions. You are not looking to optimize the buckets, you just want to find out which keywords do the highest impression volume so you can extract and then get highly targeted and relevant