Campaign A is getting about 20-25% CTR but around a 39% bounce rate Campaign B is getting about 10-15% CTR but around a 25-29% bounce rate Which campaign is better in adwords aside from ROI. In terms of giving me a higher quality score to get more traffic at a lower cost?
Campaign A is better. The bounce rate is due to insufficient interest on your landing page. You need to work on catching the interest of your visitors more, so they visit several pages.
To be honest I don't know how to catch anymore interest. My ad tells users exactly what my site is about, nothing more, nothing less. Any recommendations?
I never thought about this before, but the bounce rate may be part of the quality score. Their polices forbid you from breaking the back button, so no I don't think you can hide that.
I'm not talking about hiding anything, I'm just asking which campaign would be better to keep my quality score high to get the clicks at the cheapest rate possible.
If these campaigns are running now, you should be able to tell us which one gives the better QS. Bounce rate and CTR do both come into QS but in what % is unknown.
A landing page should always have at least 3 pages, being: 1) Main Page 2) Privacy Policy 3) Contact Us That is just for the sake of maintaining a decent Quality Score. But to increase the attention of the visitors, you must add at least another 3 pages to the 3 pages above. Usually using articles helps. Generally, I prefer having a total of 6 pages on my landing page. Google has no way of knowing your bounce rate, and the bounce rate will not affect the campaign on Adwords in anyway.
I'm pretty sure they can, I have the analytics code installed on my site, so can easily see the bounce rate. (Side Note - My bounce rate varies greatly which makes me suspicious at times that a Competitor could be using web based proxies just to click on my ad then exit to increase my bounce rate). Also without the analytics code installed I couldn't imagine it would be too difficult to have an algorithm to track the bounce rate on landing pages.
Yes, but they don't care. They aren't going to take a look at your analytic stats. Not to mention that 95% of serious affiliates don't even use analytic.
No, bounce rate is not in the QS Algorithm. How could they check the bounce rate of advertisers not using analytics?
Why would you say "serious affiliates" do not use analytics? What is wrong with using analytics? My landing page is not really a landing page it is a site that is about 30-40 pages big.
Another thing to consider is how targeted your ad copy is. I'm not sure what the main difference between your campaigns is but if your ads are different, you may be attracting more visitors in Campaign A that aren't going to convert - hence the higher CTR but higher bounce rate. I had this happen to me the other week and I qualified my ad text better which reduced the cost per conversion hugely. This does reduce the number of useless clicks, but by using negative keywords and match types you can also knock out useless impressions which can help your CTR and QS even more.
The concern with Analytics is that Google has access to the information. I'm not referring to an ad manager looking at it I'm referring to it being in a Google database accessible to any code that may or may not have been written to extract indicators of quality from it. For example if you have a high bounce rate Google has access to that in addition to the http request made when you click the back button. It really comes down to privacy, it could really hurt you if Google's algorithm picks something bad (Google slap), it might help you slightly if they like a positive indicator. Personally I try to restrict this from Google because I think it's none of their business and am not sure how it's used. As for having 30-40 pages... are you paying for clicks going to an article? Articles usually don't have a high enough margin to defend paid traffic.
Bounce rate is not part of the QS equation so no worries about it... Campaign A is the best in googles eyes. They make more money when advertisers have a high CTR, therefore you are rewarded with a higher QS How many serious affiliates do you know that are making lots of money? because if you know any then you should know that this is 110% not true. Every affiliate who is smart and making good money IS using analytics. Only affiliates who do not know what they are doing would NOT use analytics. Analytics is necessary for any campaigns success. It impossible to optimize properly and efficiently without analytics and anyone not using some sort of analytics and studying there analytical data is not running an optimized and efficient campaign
1)If you ever tried to run analytics with your adword campaigns, you will constantly notice clicks being off by 20%. And this has been reported by many people. 2) Also, Analytics updates once every 24 hours. Which leaves a lot of time to lose profit if you cannot analyze your visitors on a frequent basis. 3) Your feeding information to Google. If Google is able to calculate how much your profiting of their clicks, they will, and had played around with CPC bids to their favor. 4) Many other counters out there that analyze traffic better than Analytics.
I am talking about Google Analytic all this time. I personally do not believe it serves as much purpose as fault.
I am sending people to the homepage of my site which contains an SEO optimized paragraph ~150-200 words with keywords, then it's my products listed. There is of course the navigation to the rest of the site ~10-15 links to pages. Again no contact us or privacy link, should I add those or makes no difference since I already have more pages?