The refund system is just a part of CB. Some buyers will ask for a refund because the product was totally a joke and some of them will ask for it because they're simply don't have a good conscious. In both ways, I don't think we can really do something.So whether we like it or not, we just need to move on or switch the niche or product that we are promoting. Mega
3% of refunds is really well.. you should be happy with that that's a very low refund rate, it means that 1 in 33 people want their money back for the product.
But I noticed more and more sale pages without money back guarantee, I thought its required. This that I promote doesn't have it, or I could not find it. Maybe Clickbank notes them about refund policy after purchase
I dont know %s or whatever.. but from my own experience from the product i currently promote i have 3 refunds and 32 sales(i had 35.. but 3 refunds=32.. yeah )
If you do some research before creating or promoting a product, then refund should not be a problem. http://cbtool.w-shadow.com/
It's not required to advertise the money back guarantee. The guarantee itself is built into every CB purchase - the buyer can always contact CB directly and get a refund. They don't have to contact the publisher. But the thing is - if a buyer doesn't read about a guarantee on the publisher site - they are probably much less likely to ever seek one out anyway. At least one would think so. CB does include this language on the order page: "ClickBank will, at its discretion, allow for the return or replacement of any defective product within 60 days from the date of purchase."
I got 2 the other day, some one pays me from a hacked paypal account. I ain't got no problem with refunds as long as it's reasonable..
This may be a bit of a controversial idea but I really think a big thing that keeps refunds low on some products is that publishers make it a bit harder to contact them. I've noticed that some products (that I happen to know are total crap) don't include any email contact info on their website or in their ebook and they have low refunds despite not having a good product. I really think the thing is - most people can't figure out how to even ask for a refund with CB directly. It's not that complicated really but... sorry to say - most people just aren't that bright. So if you make it a bit complicated to ask for a refund - most people will just give up. I've made it very very very easy to contact me (as publisher) - my publisher email is in my ebook like 10 times. And to be honest, I think I've made it TOO EASY for someone to contact me. Sure - that's good service - but you know what - if people know all they have to do is send you a quick email to get their money back and they've already got the product - a lot of people will take advantage of that. I think you have to make people work at it a bit more. Think about it - that's what businesses in the "real world" do. They make it a total pain in the ass to get your money back - and that's why most people don't bother.
My refund rate usually hovers around 5% but 2 paychecks ago it skyrocketed to 33%! that almost killed me...