Hi, I've been doing ppc marketing using direct linking for a few months and the average CTR so far is around 2% only. What are the steps which I can take to increase CTR further? Would really appreciate all your advices. regards, Sam
Your ads must be interesting and eye catching.A question in the ad copy is not a bad decision.You can bid higher so you get better ad ranking and normally your CTR will improve.Also be sure that your keywords are relevant to your ad copy.You can make a new ad copy in your campaign and test the new one vs the old copy and you will see which better performs.
Thanks! So how can I make it "interesting" and "eye-catching"? I always read that "gurus" have "powerful strategies to boost CTR by 200%" etc...
First all will explain you about the "gurus" and theirs "secrets" to boost CTR by 200%-that is a 100% lie,you have probably read that in some ebook salesletter or ad copy(btw this statement "powerful strategies to boost CTR by 200%" is a good example of eye catching ad copy)you can boost your CTR by 200% but there is not a step-by-step system to do this,only hard work a lot of experience and experimentation with your ads. Best way to make a good ad copy is to write the main benefit of your product in the ad copy.Also include a question. So if you are promoting,for example, a make money product what do you think which ad copy will have a better CTR? Earn dollars with this powerful ebook about google adwords. or Want to beat google adwords immediately with this proven step-by-step sistem? Do you see the difference?On which ad would you click from this two?
Make sure you have relevant targeted ads.. so if you are selling a wieght loss book or summit, and your keywords are.. lose weight lose weight now fast weight loss weight loss quick weight loss now... you will arrange this into two ad groups.. the first ad groups will look like this (call this ad group: lose weight) lose weight "lose weight" [lose weight] lose weight now "lose weight now" [lose weight now] And your second ad group (call it: weight loss) fast weight loss "fast weight loss" [fast weight loss] weight loss quick "weight loss quick" [weight loss quick] weight loss now "weight loss now" [weight loss now] Ok, now that you have your two ad groups, with targeted keywords (btw dont trust these keywords, this is just an example).. you will want to write the ads. THE MOST IMPORTANT THING IS TO MAKE SURE YOU USE TARGETED ADS... AND THEY MUST BE KEYWORD RELEVANT... so for your first adgroup (called: lose weight) you will write 5 ads.... - the ad must have the keyword in it twice, once in the heading, and the second either in the first line, second line, or the web address (web address works best) - the ad must promote BENEFITS and FEATURES... for example.. for ad group "lose weight" Want to Lose Weight? <--- first line, notice the Capital letters on the important words, and the question mark.. Learn how to Lose Weight Now <----- speedy weight loss, also showing that they will LEARN something Proffesional teaches you secrets <----- spark CURIOSITY in the viewers eyes... www.easyweightlossnow.com <---- notice the keyword in the website name too Now this is only one example... apply this to all your ad groups.. and most importantly, RELEVENACY IS KEY I have many more ways of getting the viewers attention, pm me if your intrested to hear about them. i can also help you with your google adwords campaigns in general. PM me for more tricks like this.. also if you wanna chat about your adwords campaign, i could probably help you alot! Josh
Here you go: Icrease CTR Try using the trademark symbol in your ad. I have found that Display URL can have the biggest impact on CTR. Split test it.
1) Ask questions in your AD 2) Use "..." to indicate a story. Such as: Do you want to Lose Weight? Find out how I just lost 10 pounds yesterday because I ... 3) Compare a well known product, with your less known product.
Another technique to increase CTR is to reduce the number of impressions your campaign makes. Make sure that you have a negative keyword list. You can produce one using your head. You can also use stats software to find out the actual keywords people use to come to the target site. This stats info can be used as input in the negative keyword list. These actions will increase your CTR.