how does a php redirect work in terms of link juice flow? like if i have a traffic exchange and i send traffic by doing: www.mysite.com/out.php?exchange=www.othersite.com what are the positives and negatives of doing it this way?
This kind of redirect is not SE friendly and shouldn`t pass link juice. You can create proper 301 redirection using php header: <? Header( "HTTP/1.1 301 Moved Permanently" ); Header( "Location: http://www.new-url.com" ); ?>