*New York doesn't appear on the list for the term 'haircut.' Does this mean that people in New York don't search for this term at all? Remember, Google Insights for Search shows the likelihood of users in a particular area to search for a term on Google on a relative basis. So, just because New York isn't on the top regions list for haircut doesn't necessarily mean that people there don't search for that term at all. Consider the following scenarios. It could be that people in New York: * don't use Google to find a barber or hair salon * use a different term for haircut-related searches * search for so many other topics unrelated to haircuts, that searches for haircut comprise a small portion of the search volume from New York as compared to other regions Source:http://www.google.com/support/insights//bin/bin/answer.py?answer=87284
We have Elan Dekel and Niv Efron to tell us about a new tool for fans of Google Trends: Today, we're launching Google Insights for Search, a new product designed with the advertiser in mind. It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest. Source: http://adwords.blogspot.com/2008/08/announcing-google-insights-for-search.html