i ll spend some money in google adwords and some money spend in paid article and press release submission. its only great way to get page rank and traffic also. Krunal
It depends on which site we are talking about. For my employers site, I would probably concentrate it on PPC campaigns and article submissions. For my personal site, a lot of PPC - stretched between Google Adwords and some of the comparison shopping sites.
Actually the question is Where Will You Spend On If You Had A Budget Of $500 To Increase Your Search Engine Position? Not talking about getting traffic. How will PPC increase your search engine position???
definitely spend most on links building and spent some for banners on related sites for more traffic. PR is nothing without traffic, right?
If you want to increase search engine rankings, you need to look at finding sites that are popular and related to your niche. There are many high PR sites that do not even rank for their keywords. Find sites that are popular in your niche and are also ranking at the top. Those are the ones worth advertising on and those are the ones that will provide the most bang for your buck.
Would use 40% of it in getting some really good content which can get some natural links and social bookmarking and other 60% in getting good links to the sites.