Hi I got "slapped" as a lot of people did early last month (July) and most my keywords' min bid went more than $10 each and says "low quality schore". I reserached about it, and found that changing a domain name could be a solution and I did so a week ago. It was the solution for me and my ads came back on line with the same key words as before. The Quality Scores for my keywords were also back to mostly "OK" as they were before. In this process, I also found that if you there are the "keywords" itself in your ad title and/or ad lines, the keyword gets a better quality score. For example, if you are selling cars and one of your key words is "TOYOTA car", if you include the word "TOYOTA" "car(s)" in your ad, it gives the keyword a better quality score. (i.g. "Ad Title: Looking for a Toyota Car?" "We sell a lot of cars cheaper including TOYOTA cars" ) I made a lot of "ad groups" with same landing page so that I can create an ad title and ad line for the each key word. It worked so well and I had better quality scores. I even had a better conversion rate and thought the "slap" was a blessing in disguise, untill I found out today that most of my keywords' quality score went "low" again and asked more than $10 each for min bid. Basically my ad stopped again. Not knowing a better way, I changed the domain again. This time, I bought a new domain (last time I used one of what I already had). I created a new campaign too. What happened? My ads got back on line again with somehow even HIGHER quality scores for most of my key words. What the heck is Google doing? Now I am a bit relieved because my ads are back again but worried it might happen again. I am wondering... Does Google manually check your ads and change the QS? Or is it purely because of my (poor?) CTR? Will it most likely happen again? Any thoughts about what's happening to me? For your information, *My landing page is very long which you see a lot in direct-response marketing these days. (Maybe Google doesn't like this style? But I see other ads in the same style.) *There are links to "contact us" and "Privacy Policy". *No outbound link other than that *I used a different server for my new domain. *My site is not in English (Actually Japanese language using Japanese adwords, but basically the system is the same as in other countries). Thanks in advance (and sorry about my English if there are any parts you have difficulty understanding.)
Yes it will happen again, it will happen a hundred times if you let it. A new domain is not the answer and whoever gave you that advice as you can see does not know what he is talking about. Min bids of $10 and up indicate landing page errors, it has nothing to do with CTR at that point. To fix it you need to fix all the landing page problems and bring your site up to code. Then you need to bring your adwords account up to current standards. If you want me to take a look at what is wrong for you, please contact me
Hi robertpriolo, Thanks a lot for your reply. I do want you to look at the site, but like I wrote it's all Japanese... Can you still check it? (Maybe you'll check something specific and the language doesn't matter?) If so that would be great. I hope it is not about a "long landing page" since it has the highest conversion rate... T-chan
robertpriolo is right, simply buying new domains might work in the short term, but long term it's not the answer. plus the more you do it the worse off you account as a whole will be as you build a history of getting slapped! instead, try surrounding your landing page with a real site. maybe install wordpress on your domain if you want to take the easy route. write a dozen posts or so and incorporate the landing page into one of them. see if that holds...
Hi vanshake, I'll think about trying that. But I'm still confused because of below. When I first got slapped, the domain was only used for selling my products (sales pages). I thought Google didn't like the site (or domain) which has only one page with low quality back links from affiliaters. But the second domain was actually mainly used for a site giving information with a lot of "real" articles on it (relavant to my products). Even though I didn't link my landing page from this site, it is a good site with PR of 4. I thought it was one of the reasons why I got my quality scores back in the beggining. But this domain got slapped too.... A big sigh...
t-chan, again make sure you have a full site. by that i mean it has the right headers, no duplicate titles, unique content, a contact page, a terms page, privacy policy, etc. if you have all those things and you have dozens of pages of unique content then you may want look at your adwords account, that is your ads, keyworkds, etc.
Your right, I dont need to be able to understand the text. Go ahead and shoot me a PM with your landing page url and I will look into it for you
you can use a tool at www.xinreturns.com, the "validations" tab there will show you which XHTML and CSS errors are bringing down you're quality score. It could also be landing page loading times.
>robertpriolo Thanks so much. I PMed you. I hope it gets you. (Ah, I use PM for the first time...I'm quite new here) >PPC-coach Hope this is not that really...cuz the conversion rate is so different when I use or not use a long page... >vanshake Maybe I'll try link my site from my index pege I mentioned (PR4) and link each other and also add a sitemap or something from the footer. I have a contact page and privacy policy page but not terms page. I can add that too. (a terms page is rare in Japan so I didn't use it but worth trying eh?) Thanks for your tips!! >Dima K Thanks for your tips. I'll check that. My HTML grammar is bad so that maybe affecting too. But would that bring QS down to that low (min bid of above $10)?
Hi robertpriolo, Thank YOU! I really appreciate it. I think I'll PM you again soon about what you mentioned about "long landing page" later today or tomorrow (right now I have to go). Thanks a lot again for your help.
I have a similar problem. For the last 2 days the income from my ebook websites went down dramatically. It doesnt seem like Ive been slapped or anything, however the cost per conversion is just too expensive. While the QS scores are Great and OK this is happening. Is it just me or has someone else got the same problem? Is there a way to advertise a normal ebook website with a long sales letter and have good quality score, as I am using wordpress now to maintain my QS?
I like this from the above link: Website Types to Avoid The following website types will be penalized with low landing page quality scores. If we receive complaints about ads for websites of this kind, they will not be allowed to continue running. Data collection sites that offer free items, etc., in order to collect private information ---- Isn't that Google and every Google site?
Why Affiliates sites in Google "un-like" list? Due to using the same promotional texts and materials ( banners, premade landing pages and etc ) ? Or something else?