Why SEO Experts Get the Best SEO Results

Having had several discussions as to how SEO professionals add value, I thought that I'd share some of my views as to what gives full time SEO specialists the edge over the competition.

Why SEO Experts Get the Best SEO Results​

1. Time - this is central to many of the points in this article. Even if you are already an expert in SEO, unless it's currently your full time occupation your day will be filled by plenty of other issues requiring your immediate attention. True SEO specialists eat, breath and sleep SEO to the near exclusion of everything else.


2. Knowledge - Google, like many of the today's leading internet companies innovates rapidly, so unless you take at least an hour a day to keep track of the latest tips and techniques there's a fair chance that half of the knowledge that you currently take for granted is rapidly becoming old news.

I have seen several clients' sites held back by hidden text, keyword stuffing, ongoing 'search engine submissions' and other dubious techniques that might have worked in the past, but today are more likely to get them banned than placed a the top of the first page of Google.


3. Minimise risk - Whenever possible, I try out new ideas on one of my own sites before recommending them to others. That way I can be confident that they work as intended without causing any unwelcome side effects for my clients.


4. Mindset - Very few company owners and senior executives directors enjoy cross referencing reams of SEO, PPC and analytics data in order to spot trends, hot spots and weaknesses that can be addressed resulting in significant improvements to their website.

This may be because the skills and mindset that makes a great analyst aren't necessarily the same as those that make a great Managing Director or CEO.


5. SEO contacts - One advantage of running a search marketing company is having a business partner, with a complementary background (Journalism, PR & Project Management) also focused full time on SEO. This enables us to play to our respective strengths on each project while deploying a wider range of skills to a high standard than either could alone.

Additionally, we have built up a network of seasoned SEO professionals that we speak to regularly to swap tips and tricks with to make us more effective.


6. Freelancer network - In addition to SEO consultancy we have also built up a tried and tested network of freelancers, grouped according to their respective skills. For example, we have separate lists for web design, copywriting, blogging and different types of link building, such as article posting, webmaster emailing and directory listings, as few are great at everything.

To build up our database we commissioned work from dozens of different freelancers (at our own expense) in order to find out which could reliably complete top quality work to a tight brief in a reasonable time frame. Having screened out 90% of the original applicants, we now have a fantastic team of professional freelancers with skills spanning several disciplines allowing us to manage even larger SEO projects with relative ease.


7. Split testing - In order to come up with the optimal solution for each client take the time to consider creative solutions that will make better use of their resources.

For example, when recently asked to come up with a new homepage design for a key client we gave the same assignment to two different designers (paying both of them for their time, of course) to see which design the client would prefer.

Having established which designer's initial concept was preferred by our client they were then commissioned to produce several variations on the original theme, resulting in the choosing of a fresh new look that our client might never otherwise have considered.


8. SEO tools - We employ over twenty specialist SEO tools on a regular basis. Some of these tools cost money and almost all take time to run and configure correctly. Additionally, we've often tried out every (or at least most) of the available software for the tasks listed below, selecting the one that's best for us to use.

Sometimes, we find several different pieces of software each good at a different part of a larger task and so employ them in conjunction, cross referencing their reports for great clarity.

Areas covered include:

• Backlink analysers
• Keyword suggestion, competition and traffic estimators
• Web Analytics, tag checkers and cursor tracking and heatmap software
• Missing, weak or duplicate meta data assessors
• Rank tracking software
• sitemap generators
• DNS and http header evaluators
• Broken link and page download speed indicators
• HTML and CSS validators
• Conversion optimisation and content split-testing testing
• PPC editing and management software
• Keyword, reputation and brand name monitoring alerts

9. Practical experience - By white-labelling our SEO for leading digital agencies, in addition to tending to a number of our own clients, we have gained much wider SEO exposure than the average in-house consultant. For example, many industries including finance, law, insurance, retail, recruitment, property, travel, music and, of course, SEO each have their own authority sites, highly and poorly converting keywords (irrespective of traffic), user behaviour and other quirks that make optimising for each one almost an art its own right.

We know this because we have worked on clients' projects, generally more than one, in each of the aforementioned sectors and so have first hand experience of the challenges involved and how to tackle them.


10. Accountability - when all a consultant is hired to do is assist with SEO then there's nothing else for them to hide behind, as their contract is entirely dependent on their ability to improve your search results. This cannot be said for your web designers, marketing managers, product managers or board of directors.

Often the first step to great SEO results is ensuring that it's a specific person's responsibility.


Anthony Sharot

http://www.marketappeal.co.uk

 

good post thanks

 

When you know what you are doing it make all the difference

 

nice info about getting better SEO results.thanks.

 

I'm glad to read a post like this, as it's a strong reminder that my chosen career path is worthwhile and sustainable.

There are a lot of 'SEO is dead' ideas out there and I think this post shows how erroneous such positions are.

Nice post again.

 

Good post. Thanks for sharing, a lot of good points.

 

Good post. I would add: "outside perspective". Clients I typically work with tend to see too little insider their little box they spend their entire day in. I come in with a fresh perspective, and give the box a little gleam.

 

I noticed some of the blogs listed here don't have google ads. Is it afflilate marketing that is being used instead? r/g eug17

 

I can't speak for anyone else, however our http://www.marketappeal.co.uk/ site currently has no ads or affiliate links as we are an SEO consultancy and so make our money doing SEO work for our clients.

We don't run advertising on the site because it would distract our surfers, while risking making a less professional impression.

That's not to say that we'd rule out placing some carefully considered affiliate links in the future, but even then they would only ever be to products that we personally use and endorse.

 

exactly! If you know what you are doing.. you are also an SEO expert.

 

good article

thank you

 

Nice post.

I think what SEO companies have than SEOers here on DP, is the man power.

Don't you wish sometimes there were clones of yourself working on your site at the same time? I always do.

I know too much about SEO (at least I'd like to think so), and am rather tight with money, to employ a team to work on my website.

 

a good and very informative details, and of course seo experts always updated anything about search engines.

 

I think SEO gurus just take the time to get results. A #1 rank does not happen overnight and the SEO gurus just stay the course to keep it steady.

 

And good SEOs don't always make good managers.

 

nice post thanks for sharing

 

Cause they are SEO expert add this on 11 no in list lol !!

 

Are you a professional comedian?

 

good presentation of facts. I also use some of those arguments to clients.

 

Very good post. I used an SEO company (a very reputable one) and I didn't see the results but I'm sure there are many ways to implement a strategy to be higher on the SERPs. I think a lot of it depends on the content.