How do i judge SERP rank competition before actually begining SEO ?

Discussion in 'Search Engine Optimization' started by evenues, Aug 3, 2008.

  1. #1
    Hi guys,

    Is there any set of activities which can help me judge how difficult or easy for me to rank my site in top page in google ?
    What all parameters affect this ?
     
    evenues, Aug 3, 2008 IP
  2. jigolo

    jigolo Peon

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    #2
    Can you specify or explain clearly what you talking about so that we can share what must be the good advice or we can about that.. :)
     
    jigolo, Aug 3, 2008 IP
  3. COBSolutions

    COBSolutions Well-Known Member

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    #3
    I suppose he is asking about the competition that is their in a particular keyword

    search for the term in google and see the number of websites being thrown up

    That is the competition you have, but in certain niches with lesser competition it is difficult to rank, that is due to the large number of authority sites in the top 100, an example is "aviation" niche
     
    COBSolutions, Aug 3, 2008 IP
  4. thegypsy

    thegypsy Peon

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    #4
    ..to be honest there is no other way than digging into a given query space and assessing the competitors one by one... each term will have a different level of competitiveness and thus unique....

    Among the areas to look at for each site is the link profile, onsite SEO readiness, domain information (age, change frequency) and so forth to get an idea of what it will take to beat them...

    And this really comes down to the KW research process...

    A fast and dirty way to guage things is via modifyers such as;
    (using 'Florida Vacation' as an example)

    Straight search - 2 990 000

    Quotations - 2 740 000

    allintitle - 801 000

    Allinurl - 293 000

    Then run the same thing of related terms such as 'Florida Vacations' and so forth....


    You should also check the PPC rates for the potential target terms... this will also help add to the ultimate data set for making decisions...

    There are a ton of Free Tools online to play with for KW research - I keeps an up-to-date list of search marketing tools - plenty to play with.

    ... some reading on KW research;

    KW research and selection (PDF)
    Keyword and phrase research
    WordTracker KW research guide

    The better your research, the better the campaign. All SEO starts at the KW research and targeting level; including assessing the competitiveness of a given query space

    Hope that helps
     
    thegypsy, Aug 3, 2008 IP
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