Hi everyone, Would appreciate comment and criticisms on the following landing page: www.quickleen.com/ms/index.php?oc=copper Thanks in advance.
The before and after tags are not very clear. I would take them out of the pictures and put them as headers on top of the pictures. The order now button is not very prominent. It would be a good idea to have a very prominent order now button apart from the nav bar in the top half of the page.
Test it with big order now buttons and without, see which one does better with real traffic... The site itself is fine but everyone will have opinions about design and design doesn't matter much.
In My Opinion... Too much text, no call to actions, page loads slow and no value... But you are on the right track... just clean it up a little ad better call to actions such as buy now, free sample or whatever you can offer show some promotional value to your product such as what it does vs the rest and why you would use it and clearly explain what problem it solves. But do it in a short simple bold standout, not a paragraph sum it all up because most website visitors are going to spend about 10 seconds and leave. So leave them with some quick bullet points and a buy now button with cost clearly labeled. If they want more information on the product offer an email to get more info, if you dont want to collect emails then put a for more information click here... Make the user commit to getting more information and be intrigued to get more info, dont just bombard them with it... Hope this helps
design has a big impact on conversion... It may not matter so much for QS, but conversion is way more important
where is that fact, because actually well designed and professional websites actually convert way better than an ugly ones... why else would companies spend lots of money on professional designs if a 2 year old can make just as good as one
So guys let's make some ugly designs! Could you provide a link of an ugly design converting very well?
Thanks for your comments. Yes I agree with the comment about the before and after tags. I will try to fix this somehow, however I do not think I have access to the images without the tags. I will look into it. Agree totally with the order now button issue - will definitely get a nice big one in next on the left menu.
Thanks for the comments PPC-Coach and Robert. Too much text - fair enough. I might try split testing a landing page with a lots less text and see how that goes conversion wise. Call to Actions - Will try and add some more of these Slow Load and Value - Compare load time with what was originally being used as landing page (http://www.quickleen.com/content/home.html) and it isn't that bad - but yes I will see how I can improve that. It really is hard getting a good balance with design features and load time. You can add another picure that will add .5secs onto the loading time but does it do enough aesthetically to justify the extra load time...cost/benefit Your last point is quite pertinent and I have tried to be as succinct as possible, but it could be better. Thanks!
Yes this is a interesting issue. My view is that you need a professionally designed website for people who typed you into a browser but not necessarily so for Adwords. Companies ideally need two websites. One as their main website with loads of info and with load times being not that important (but within reason). The second should be an optimised "minisite" used for Adwords which is quick to load, brief and ties in nicely with the ad text.
Yes this is a very accurate statement. If you are not an affiliate and a real business selling your own products and services you should have dedicated PPC landing pages completely separate from the main site.
I agree with everyone on call to action, etc. FYI, you need to make better use of your title tag. It should contain the most important keywords for your site, not your domain. Other than that, use Google's website optimizer tool to test multiple versions of your page (along with Google analytics). Very quickly, you will be able to improve the usability and results of your site.