Hello, I'm running a campaign about a product but the domain is not relevant, so i registered a highly related one and now also I can run other related products under this new domain. This is my situation: - My CTR is growing these lasts days for some important kw. - My CPC (slowly) is going down, well I'm decreasing the bids a bit daily. - My QS is OK. It went to Great to OK, I think due to a bad CTR at the beginning but with ads-split I improved CTR so perhaps QS could return to Great, I don't know. My question is if I should start a new campaign with this new domain or in the other side continue with the same campaign and only change the URL. Another important data, I'm going to change completely the Landing Page, a new design with more complete and accurate information about the product. If I change the URL, does Google analize again my LP to get a new QS? I think I provided enought information. Thanks in advance .
Remove the old keywords from the new campaign and start the new domain in a fresh new campaign. You want to ensure the old campaign history does not carry over, so start a new one with new name and etc. If you plan on changing the look, design and content of the new domain then don't upload the new domain campaign until all changes are done. You do not want to generate history on something you already know is failing. Wait for a fresh clean start.
Thanks robertpriolo, I'll finish the set up of the new domain website and then I'll start a new clean campaign with it.