whats difference between match "exact phrase" [exact term]

Discussion in 'Google AdWords' started by ellion, Jul 28, 2008.

0
  1. #1
    in google adwords what is the diffrence between the two search operators

    exact phrase which uses "phrase"
    and
    exact term which uses [term]

    i dont understrand how these are different.

    i have put some keywords in each and they get different impressions and clicks. but i cannot figure how each is trigured.

    any clues?
     
    ellion, Jul 28, 2008 IP
  2. T_Media

    T_Media Peon

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    #2
    [exact] triggers when someone types 'exact'. It won't trigger your advert for 'exact term'.

    "exact" would trigger your advert for both 'exact' and 'exact term' or 'can you be more exact?'
     
    T_Media, Jul 28, 2008 IP
  3. ellion

    ellion Peon

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    #3
    ah! that makes sense now. so what if i just used the keyword without operator = exact
    how would that be different
     
    ellion, Jul 28, 2008 IP
  4. Dootch

    Dootch Active Member

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    #4
    if you don't specify phrase or exact match, it will be a broad match.

    Keyword = free widgets

    For Broad match you would show up when either of your keywords is used anywhere in a query. eg. free pink bubbles, widgets for sale, expensive widgets

    So you can understand why broad match can easily lead to throwing money down the drain
     
    Dootch, Jul 28, 2008 IP
  5. robertpriolo

    robertpriolo Peon

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    #5
    I think you need to spend more time in the google help section

    https://adwords.google.com/support/?hl=en_US

    Please read up and study the lesson material so you can avoid these types of questions
     
    robertpriolo, Jul 28, 2008 IP
  6. breakawayprofits

    breakawayprofits Peon

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    #6
    hello ellion...

    when I ad keywords I use all three major formats.

    i.e. adword "adword" [adword]

    Seems to work for me...

    Erik Blair --------------------------------
    googleserialkiller.com & googlescalper.com
     
    breakawayprofits, Jul 28, 2008 IP
  7. info

    info Well-Known Member

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    #7
    Yes broad match can some time kill your campaign or make thing worse.
     
    info, Jul 29, 2008 IP
  8. T_Media

    T_Media Peon

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    #8
    broad match tries to encompass all related search queries.

    Here's a couple of ways it achieves that.

    1) it ignores the order in which you typed a key phrase.

    So for example "wedding photographer" triggers when someone types 'I want a wedding photographer' but on broad match the 2 words can be anywhere within the search string e.g: 'I need a photographer for my wedding'.

    2) broad will also trigger adverts on variants of the same words e.g: 'wedding photos' would trigger when your broad keyword was *wedding photographer*. (you can see how this match may not be beneficial if you were selling a photography service)

    3) broad will also match for plurals or non plurals even if you've only specified one.
     
    T_Media, Jul 31, 2008 IP