What is a good ROI for CB?

Discussion in 'ClickBank' started by mfawn, Jul 27, 2008.

  1. #1
    I have seen how lots of people are making $1000 a month or even $1000 a day but how much are then spending on PPC ads?

    I know the old rule of thumb was 1 sale for every 100 clicks but I'm not sure if that is still the case.

    I want to buy some PPC ads but I need to make sure that I'm not spending too much on the bids.
     
    mfawn, Jul 27, 2008 IP
  2. JR Lang

    JR Lang Guest

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    #2
    The ROI formula I use is:

    Commission divided by CPC

    Example: commiss = 30.00 and CPC is .63, so then your ROI = 1:47

    This means that for every 47 clicks you need one sale to break even, so the higher the ROI the better the campaign. Usually anything over 1:35 is best.

    I am not sure what your website is about, or what you are selling but this is the general idea.

    The best way to see what happens is to test it, see what the CPC is for your KW's. Test out a few and see what happens, there is really no other way to tell, if your landing page is good and your website keeps the visitors and gets sales then you will know, if not you can analyze the results and see where you need to improve.

    Also split testing is recommended for PPC campaigns, here is a good guide: Split Testing, the how, the why and the When
     
    JR Lang, Jul 28, 2008 IP
  3. web_18designer

    web_18designer Peon

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    #3
    By asking such a question probably mean that you are not ready for ppc(if you dont want too loose tons of money). my advice to you is to get a ppc guide first and learn the theory behind it. Only then you wil be able to compete with the other ppc guys.

    Chehers and Good Luck:)
     
    web_18designer, Jul 28, 2008 IP
  4. JR Lang

    JR Lang Guest

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    #4
    Cheers to that Web-18 Designer!!
     
    JR Lang, Jul 28, 2008 IP
  5. mfawn

    mfawn Active Member

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    #5
    Yes I tried PC before on some CB products and Amazon site and I only just broke even. I'm taking a second attempt at CB to see if I can make a go of it this time. I'm going to be building a review type site on many different subjects under the same topic.
     
    mfawn, Jul 28, 2008 IP
  6. guptishika

    guptishika Active Member

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    #6
    same question,I suppose can be applicable for hops through article marketing,like IF I m getting 2000 hops per month,how much sales Can I expect,that is sales to hops ratio

    Ya i know many will tell depending on several factors,like landing page,sale page,but considering that lot of tweaking has been done in that area,generally what kind of ratio are you people getiing through bum marketing.
     
    guptishika, Jul 28, 2008 IP
  7. web_18designer

    web_18designer Peon

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    #7
    as you said yourself, it depends on several factors that can make a difference between 0 sales to 1000000000....;) just try and see since its the only way to find out
     
    web_18designer, Jul 28, 2008 IP
  8. ScoTech

    ScoTech Peon

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    #8
    I could care less how many hops I get. I care about how much I spend versus how much I make. I have keyword campaigns that convert easily 1 in 25, but the clicks cost more. I also have placement campaigns that convert 1 in 90, but the cost per click is $.09. I actually make the most money off the placement campaign, my month to date ROI is 150% overall, so I make $2.50 for every $1.00 in ads. That ROI is actually pretty low compared to some people, but I'll take it any day of the week.

    Most people tell you to start by figuring out your break even point, I usually want to at least make a 100% ROI, so I figure my cost per click based on half the commission for a sale, and based on a 1 in 100 conversion rate, which will hopefully be lower. So if your commission on a sale is $40.00, you want to only spend $20.00 to make a sale, which means you can spend $.20 on every click. Does that make sense?
     
    ScoTech, Jul 28, 2008 IP